Organized by:

Participating Organizations:

Comune di Napoli, ASL Napoli 1, A.O.U. Federico II, CSV Napoli, Hear the World Foundation, CNR, A.N.I.M.A., Associazione Mogli Medici Italiani

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Open House
  • Other
  • Other: street stands

Target Audiences:

  • General Public
  • Patients & Caregivers
  • Professionals

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The main themes of the Brain Awareness Week 2017 events organized by Aima Napoli Onlus were the importance of health prevention and integrated care. We believe that prevention is a practice of the utmost importance in the health care, as it helps patients to catch in time bad conditions and a possible worse disease development. Moreover, a good prevention practice reduces costs for the health system. We talked also about integrated care in health settings. As humans are complex beings, so are the diseases. Integrated settings let the patients be cured by professionals from different disciplines, in order to receive a complete check-up. With these objectives in mind, we organized two events in the city of Naples on the same day. Both events consist of street stands where professionals from A.I.M.A. and other partners would give free visits to anyone would come. To create an integrated care environment, we invited professionals from different disciplines: physicians, psychologists, sociologists, ear specialists, social workers and other health professionals. The first event took place from 10.00 to 13.00 in Piazza San Vitale, Fuorigrotta area, Naples, while the second event took place from 16.00 to 19.00 in via Campi Flegrei, Bagnoli area, Naples. All participants who we meet at our stands feel as they received the right attention and care, and understood the importance of health prevention directly on themselves. During the events, there were also stands that sell walnuts, as the research as shown that a walnut-enriched diet could have positive effects on memory, which is severely impaired in alzheimer’s patients.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media
  • Other

Other Publicity Methods:

phone calls to membership partners

Which of These Publicity Methods Was The Most Successful?

Social media and phone calls to membership partners because through them we reached an high percentage of people


What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We meet new people who now belong to our association

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Caterina Musella

Contact Phone:

0817400245 3394670716

Contact Email:

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