Allen Institute for Brain Science

Organized by:
Allen Institute for Brain Science

Participating Organizations:

University of Washington

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/Briefing
  • Online/Virtual
  • Social Media Campaign

Target Audiences:

  • General Public
  • High school students (9-12)
  • K-12 Teachers
  • Patients & Caregivers
  • Professionals
  • Seniors
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Brain Awareness Week Webinar: We hosted a webinar with four scientists talking about clinical challenges and basic research related to Alzheimer’s. About 600 people attended live and another 4000 have watched the video in the last month. We worked with the speakers to have the contents of their talks align into a cohesive whole that captured information relevant to the public.

Social media campaign: We did “day in the life” profiles of neuroscientists on social media and used the #BAW2022 and #BrainAwarenessWeek hashtags.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Emails, social media: our own and through our event partner at UW. They reached the largest audience and gave the opportunity to register easily.


Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Contact Information

BAW Website:

Contact Name:

Kaitlyn Casimo

Contact Phone:


Contact Email:

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