Event(s) Summary
Number of Events Organized During Brain Awareness Week:
2
Year:
2022
Type of Events Held:
- Lecture/Briefing
- Online/Virtual
- Social Media Campaign
Target Audiences:
- General Public
- High school students (9-12)
- K-12 Teachers
- Patients & Caregivers
- Professionals
- Seniors
- University students
Approximate Number of People Reached:
4000+
Details of Major Brain Awareness Week Events/Activities:
Brain Awareness Week Webinar: https://alleninstitute.org/what-we-do/brain-science/events-training/brain-awareness-week-22/. We hosted a webinar with four scientists talking about clinical challenges and basic research related to Alzheimer’s. About 600 people attended live and another 4000 have watched the video in the last month. We worked with the speakers to have the contents of their talks align into a cohesive whole that captured information relevant to the public.
Social media campaign: We did “day in the life” profiles of neuroscientists on social media and used the #BAW2022 and #BrainAwarenessWeek hashtags.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Emails
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Emails, social media: our own and through our event partner at UW. They reached the largest audience and gave the opportunity to register easily.
Resources
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
