Alzheimer’s Association, MA/NH Chapter

Organized by:
Alzheimer's Association, MA/NH Chapter

Participating Organizations:

Boston University Alzheimer’s Disease Center Brigham and Women’s Hospital Center for Alzheimer Research and Treatment Massachusetts General Hospital/Harvard Medical School Multicultural Alzheimer’s Prevention Program

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We organized two events focused on mental health in older age and the relationship between mental health and Alzheimer’s disease. The researchers presenting also included tips for maintaining mental wellness. We hosted these free public events at a local library and community center. Both events offered the same information, but one was in English and the other in Spanish. After the English presentation, there was a brief chair yoga sequence and after the Spanish presentation, a brief Zumba class to emphasize brain healthy behaviors.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Other Publicity Methods:

Phone calls

Which of These Publicity Methods Was The Most Successful?

Flyers tend to work best since we can post them at various locations throughout the community to attract a new audience.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Brain-shaped Erasers
  • Staying Sharp: Successful Aging and the Brain

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

It was very helpful to have the available resources from the Dana Foundation. There were many audience questions for the speakers which was great since people often don’t have a reputable outlet to get their questions answered through.

Contact Information

BAW Website:

Contact Name:

Kelsey Gosselin

Contact Phone:


Contact Email:

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