Alzheimer’s Research and Prevention Foundation

Organized by:
Alzheimer's Research and Prevention Foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Other
  • Other: free memory screening assessments

Target Audiences:

  • General Public
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

300 conversations, 84 memory screenings

Details of Major Brain Awareness Week Events/Activities:

This was the 16th Annual Tucson Memory Screening Day for Alzheimer’s Research & Prevention Foundation (ARPF) and held in conjunction with the Tucson Festival of Books. Our volunteers and staff talked with over 300 guests about our research on lifestyle choices that promote brain health and prevent or delay Alzheimer’s disease and dementia. During this two day event, 84 individuals also received free memory screening assessments which provided a baseline for the future evaluations and a focus for managing their brain health now. Where screening results showed reason for concern, the professional screeners provided a letter with the score for the individual to share with their personal physician if they desired. ARPF also connected with other healthcare organizations and offered quantities of free publications so their patients and clients could have access to research results such as: “The Four Pillars of Alzheimer’s Prevention”, “The Power of Brain Aerobics – Maximize Your Memory”, and “Mild Cognitive Impairment & Early Alzheimer’s Disease: Symptoms, Diagnosis and Treatment.” These publications are offered in English and Spanish at no cost to organizations who serve older adults. As a nonprofit research foundation, our focus for this event is to reach as many individuals, families, and organizations as possible to share the importance of lifestyle choices in fighting the spread of these diseases. We were encouraged by the increased numbers that we served this year and by their willingness to listen to the strong message of prevention provided by our ongoing research.

Event Planning & Publicity

Publicity Methods Used:

  • Website
  • Social Media
  • Other

Other Publicity Methods:

The Tucson Book Festival also provided traditional newspaper advertising, website and social media publicity which included information about how to find us and the free memory screenings provided.

Which of These Publicity Methods Was The Most Successful?

By holding our 16th Annual Tucson Memory Screening event within the Tucson Festival of Books (a two day event on the University of Arizona Mall with over 100,000 in attendance), we are assured a rich opportunity to share our message of scientifically proven lifestyle choices for brain health.

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Besides the numbers of people reached with the research information regarding pursuing brain health through lifestyle choices, we were impressed with the number of people who stayed at our booth and expressed their gratitude for the information and our willingness to answer questions and clarify information. One couple stated that coming to our booth alone had made coming to the Festival of Books worthwhile.

Event Photos

event single

event single

Contact Information

Contact Name:

Kirti Khalsa

Contact Phone:


Contact Email:

More Reports

Become Partner
Organize an Event