Alzheimer’s Research and Prevention Foundation

Organized by:
Alzheimer's Research and Prevention Foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Other: Memory Screening and Information Booth

Target Audiences:

  • General Public

Approximate Number of People Reached:

32 Memory screenings; 200 visitors at booth

Details of Major Brain Awareness Week Events/Activities:

ARPF Offers Free Memory Screenings at Tucson Festival of Books Celebrating its 14th Annual Memory Screening Day, this year the ARPF team served book-lovers by sharing current prevention strategies through handouts and displays, by providing free memory screening during the weekend, by taking time to listen to people’s concerns and care-giving stories, and by sharing hope through real life applications that reduce the risk factors for Alzheimer’s and dementia. Attendees were happy to find health-oriented activities, including your ARPF team, reaching out to them again this year at the Tucson Festival of Books.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

This is our 14th year providing memory screenings free to the public at the Tucson Festival of Books. Consistency and the excellence of the over-riding event provide a quality exposure for our foundation and great interaction with the public who share their concerns and ask questions in the non-threatening atmosphere of the book festival.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • Staying Sharp: Successful Aging and the Brain

Event Photos

event single

Contact Information

BAW Website:


Contact Name:

Kirti Khalsa

Contact Phone:


Contact Email:

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