Alzheimer’s Research and Prevention Foundation

Organized by:
Alzheimer's Research and Prevention Foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1 two day event



Type of Events Held:

  • Other
  • Other: Memory Screening Day

Target Audiences:

  • Other
  • Other: People who attended Tucson Festival of Books

Approximate Number of People Reached:

300 +

Details of Major Brain Awareness Week Events/Activities:

Alzheimer’s Research & Prevention Foundation (ARPF) held their 15th Annual Tucson Memory Screening Day and welcomed over 300 people to our booth at the Tucson Festival of Books. ARPF staff and volunteers shared educational information from almost 20 years of research about preventing Alzheimer’s Disease and dementia. Of those 300+ people, 75 completed a free memory screening to help manage their brain health and make good life style choices for the future. We also welcomed the authors – Renie Lenning, MS, Oscar Lenning, PhD and Alisha Solan, PhD – of “Brain Changers 365 – Build a Better Brain with 7 Activities Each Day” to sign copies of their book in our booth and explain it’s unique format for improving brain health. The book includes a daily ‘menu’ of simple, accessible exercises that can be completed in 15 minutes/day and which activate seven different brain functions in recognition that the brain thrives on variety.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Website
  • Social Media
  • Other

Other Publicity Methods:

By holding our 15th Annual Tucson Memory Screening Day in collaboration with the Tucson Festival of Books, we are privileged to reach new sectors of the general public who are inspired by this very popular event. Festival attendance in 2018 was estimated to have neared 135,000.

Which of These Publicity Methods Was The Most Successful?

Collaboration was the most successful method because the Tucson Festival of Books has the financial support, reputation, and draw with over 100,000 attendees annually that far surpasses a health fair.

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Each time that we provide free memory screening, the immediate outcomes are almost tangible. Participants are visibly relieved when they receive scores reflecting a healthy brain and memory. Others are empowered when they receive cautionary information to share with their primary care physician and/or information about life style choices (ARPF’s 4 Pillars) around diet, exercise, stress management and socialization that can help address brain health concerns revealed by the screenings.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Kirti Khalsa

Contact Phone:


Contact Email:

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