American Indian Council on Alcoholism

Organized by:
American Indian Council on Alcoholism

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Other: Information Dissemination

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals

Approximate Number of People Reached:

approximately 170 individuals

Details of Major Brain Awareness Week Events/Activities:

DANA Brain Information packets were created with DANA booklets, book marks, BAW pin, pencils, brain erasers, downloadable facts sheets and puzzles, a stress brain, and gummy brains. A BAW dated flyer was also enclosed. These packets were distributed to teachers at 3 different schools, professional service providers at community meetings/events, clients and their families, and the community at large throughout the week. After BAW, additional DANA booklets were provided to resource tables at large scale conferences: American Cancer Society Community Health Workers, and Alzheimer’s Association. All booklets supplied were taken by event participants.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Social Media
  • Other

Other Publicity Methods:

Word of mouth and the daily wearing of a brain shirt/accessories to start conversations about the brain and BAW.

Which of These Publicity Methods Was The Most Successful?

Wearing a different brain shirt every day always promotes discussion and questions and opens the door for giving someone an info packet!


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Brain-shaped Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Fact Sheets
  • Puzzles: Grades K-2
  • Puzzles: Grades 3-5
  • Puzzles: Grades 6-8
  • Puzzles: Grades 9-12
  • Puzzles: BAW Favorites
  • Mindboggling Coloring Sheets
  • Brain Briefs Fact Sheets
  • Kids Fact Sheets Grades 3-5
  • Kids Fact Sheets Grades 6-8
  • Kids Fact Sheets Grades 9-12
  • The Five Senses Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Coloring Sheets
  • Other

Other Downloadable Materials:

  • brain hats

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our agency has become known for brain info so throughout the year information and referral is provided. The community is also more aware of what is healthy and harmful for their brains.

Please share any suggestions or lessons learned that may help others plan future events:

I would like a BAW promotional flyer that gives the dates as well as a brief description of what BAW is.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Yes, interesting articles…repeats for me though. I would like to see daily tips or suggestions for brain health offered during the week.

Contact Information

BAW Website:


Contact Name:

Renee LaFleur

Contact Phone:

(414) 671-2200

Contact Email:

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