American Indian Council on Alcoholism

Organized by:
American Indian Council on Alcoholism

Participating Organizations:


Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Other: literature distribution

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • Other: Native American population

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our biggest effort is the promotion of Brain Awareness week via posters, flyers, verbal reminders, email signatures, and social media posts. Dialogue and further promotion is prompted through various brain novelties (brain stress balls, pens, gummy brains, brain curtains) and brain attire. Promotion also includes the creation and distribution of info packets filled with DANA materials (Mind Bogglers, Q & A, Staying Sharp, book marks, stickers, BAW pin, brain eraser/pencil, brain stress ball, gummy brains, and misc brain fact sheets and description of BAW). These packets are distributed to everyone who makes contact with our organization. Various school contacts and other community organizations are also given packets to distribute to students/clientele. There were about 112 packets distributed in total this year. The participation of our organization in resource fairs or community education events also includes BAW materials as part of our pamphlet give away. Primarily the Mind Bogglers, the Q&A, and Staying Sharp. BAW flyers are also distributed for the dates and description. This year there were 3 such events with at least 50 copies of each booklet given away per event. They are always eye catching and popular! Based on conversations and dialogues started, various additional info or articles of specific interest get shared. Dementia is always a natural followup to brain discussions. Websites and other DANA links are shared via social media throughout the year, and our agency makes an effort to stay informed and continually shared any and all brain related information.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Social Media
  • Other

Other Publicity Methods:

word of mouth

Which of These Publicity Methods Was The Most Successful?

Distributing the info is tangible, unique and memorable!


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Pencils and Erasers
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: BAW Favorites
  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Other Downloadable Materials:

  • Flyers with date and explanation of BAW

Which BAW graphic materials did you use in publicizing your events?

  • BAW Poster
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW benefits our organization as it is an engaging way to approach the topic of the brain and then the effect of substances on the brain, particularly the developing brain. Talking about brain health is the perfect prevention message for substance abuse. Immediate outcomes always include th increased interest in our services and information and helps to further establish our agency as a resource.

Please share any suggestions or lessons learned that may help others plan future events:

Order early and have packets made by March 1st

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Yes it was! I shared so much with my friends. I like the idea of short tips during the week that people can easily incorporate into their day for better brain health. Love the variety of articles and received positive feedback from those who read them, although some were more lengthy than the masses will readily read.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Renee LaFleur

Contact Phone:

(414) 671-2200

Contact Email:

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