Brain Awareness Week

Partner

Reports

Association of British Neurologists

Organized by:
Association of British Neurologists

Participating Organizations:
Our UK wide report on variations to access to neurology was highlighted on Channel 4 news (United Kingdom) as part of Brain Awareness week.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

2

Year:

2017

Type of Events Held:

  • Exhibit
  • Press Briefing
  • TV Show

Target Audiences:

  • General Public
  • Professionals

Approximate Number of People Reached:

720,000 (based on TV ratings)

Details of Major Brain Awareness Week Events/Activities:

RCP Annual Conference, Manchester #Medicine2017 annual meeting of Royal College of Physicians- acute neurology stand

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Channel 4 news is a big news show. We spent about 4 months planning the story with a strong patient story that backed up the data in the report https://www.channel4.com/news/variations-in-nhs-neurology-services

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Provided a hook as part of a wider story

Please share any suggestions or lessons learned that may help others plan future events:

Always have a good patient story to back up your report.

Did/do you like our Facebook page?

No

Contact Information

BAW Website:

https://www.channel4.com/news/variations-in-nhs-neurology-services

Contact Name:

David Nicholl

Contact Phone:

+44 20 7405 4060

Contact Email:

david.nicholl@nhs.net

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