Event(s) Summary
Number of Events Organized During Brain Awareness Week:
2
Year:
2017
Type of Events Held:
- Exhibit
- Press Briefing
- TV Show
Target Audiences:
- General Public
- Professionals
Approximate Number of People Reached:
720,000 (based on TV ratings)
Details of Major Brain Awareness Week Events/Activities:
RCP Annual Conference, Manchester #Medicine2017 annual meeting of Royal College of Physicians- acute neurology stand
Event Planning & Publicity
Publicity Methods Used:
- Emails
- Press Release/Media Advisory
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Channel 4 news is a big news show. We spent about 4 months planning the story with a strong patient story that backed up the data in the report https://www.channel4.com/news/variations-in-nhs-neurology-services
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
Provided a hook as part of a wider story
Please share any suggestions or lessons learned that may help others plan future events:
Always have a good patient story to back up your report.
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