Event(s) Summary
Number of Events Organized During Brain Awareness Week:
4
Year:
2017
Type of Events Held:
- Other
- Other: Social Media campaign
Target Audiences:
- General Public
Approximate Number of People Reached:
1000
Details of Major Brain Awareness Week Events/Activities:
Auspicious Fish, Inc. provided a social media campaign for Brain Awareness Week 2017. This was a weeklong campaign, with the first day promoting the DANA Website and information for Brain Awareness Month. The other four days featured presentation posts and articles, distributed over social media channels to promote understanding of our beautiful, creative brains.
Event Planning & Publicity
Publicity Methods Used:
- Emails
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
It appears the Twitter notifications were the most successful, due to ease of use of # searches
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- Q&A: Answering Your Questions About Brain Research
- Staying Sharp Bookmark
- The Mindboggling Workbook
What other downloadable materials would you like the Foundation to provide?
- Fact Sheets
- Activities/Experiments
- New Puzzles/Games
Other Downloadable Materials:
- Online interactive games/quiz
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
- BAW Web site banner
- BAW LinkedIn Cover Photo
- BAW Twitter Cover Photo
- BAW Facebook Cover Photo
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
I feel the biggest benefit of the campaign is the promotion of Mental Wellness and activities to support it
Please share any suggestions or lessons learned that may help others plan future events:
I would suggest incorporating more live casts to promote, and during the campaign
Did/do you like our Facebook page?
No
