Event(s) Summary
Number of Events Organized During Brain Awareness Week:
1
Year:
2019
Type of Events Held:
- Lecture/ Briefing
Target Audiences:
- General Public
- High School students(9-12)
- Middle school students(6-8)
- Other
- Professionals
- University students
- Other: Sports fans
- Other: athletes
Approximate Number of People Reached:
63
Details of Major Brain Awareness Week Events/Activities:
Journalist Zach Schonbrun, author of The Performance Cortex: How Neuroscience Is Redefining Athletic Genius, explores what drives human movement with Jason Sherwin, co-founder and CEO of deCervo, a neuro-tech startup based in New York City that measures and improves cognitive performance for athletes.
Event Planning & Publicity
Publicity Methods Used:
- Calendar Listings (newspapers, radio, television)
- Emails
- Posters/Flyers
- Website
- Social Media
- Other
Other Publicity Methods:
grassroots marketing
Which of These Publicity Methods Was The Most Successful?
They all were helpful in building awareness.
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- BAW Stickers
What other downloadable materials would you like the Foundation to provide?
- New Fact Sheets
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
Please share any suggestions or lessons learned that may help others plan future events:
I think it would be beneficial to have a email list or spreadsheet of marketing points of contact at each participating org, so that it is easier to cross promote and share each others events.
Did/do you like our Facebook page?
Yes
