Baruch College, CUNY

Organized by:
Baruch College, CUNY

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Other
  • Professionals
  • University students
  • Other: Sports fans
  • Other: athletes

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Journalist Zach Schonbrun, author of The Performance Cortex: How Neuroscience Is Redefining Athletic Genius, explores what drives human movement with Jason Sherwin, co-founder and CEO of deCervo, a neuro-tech startup based in New York City that measures and improves cognitive performance for athletes.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media
  • Other

Other Publicity Methods:

grassroots marketing

Which of These Publicity Methods Was The Most Successful?

They all were helpful in building awareness.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

Please share any suggestions or lessons learned that may help others plan future events:

I think it would be beneficial to have a email list or spreadsheet of marketing points of contact at each participating org, so that it is easier to cross promote and share each others events.

Did/do you like our Facebook page?


Contact Information

Contact Name:

Ted Altschuler

Contact Phone:


Contact Email:

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