BASIS Independent Brooklyn

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BASIS Independent Brooklyn

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

At BASIS Independent Brooklyn, I offer a Capstone: Neuroscience course for seniors. The students in this course organized an interactive journey through the lobes of the brain with the target audience being the younger students- elementary and middle school specifically. We handed out DANA created Mind Boggle workbooks along with pencils and erasers to participants after they went through the booth activities. While I was proud of what we accomplished, I do wish we had done more advertising ahead of time and/or chosen a more opportune time to attract participants. For next year, I intend to have flyers and such posted around the school and a few weeks beforehand to build up hype.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails

Other Publicity Methods:

Word of mouth

Which of These Publicity Methods Was The Most Successful?

Honestly, word of mouth was most effective because I was able to speak to teachers who specifically brought their students.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • Brain-shaped Erasers
  • The Mindboggling Workbook

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

I sincerely appreciated the resources available through BAW participation. The pencils and erasers were especially popular.

Please share any suggestions or lessons learned that may help others plan future events:

Advertise well beforehand. Send frequent reminders a week beforehand. Have flyers and posters the day of the event.

Did/do you like our Facebook page?


Event Photos

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Contact Information

Contact Name:

Mrunali Das

Contact Phone:


Contact Email:

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