Belgian Brain Council

Organized by:
Belgian Brain Council

Participating Organizations:

The Belgian Brain Council coordinates BAW in Belgium. The Belgian brain Council celebrates it 10th anniversary within the 2015 Brain Awareness Week (March17) within the Prestigious Palais d’Egmont in Brussels with the thematic: What future for Brain research in Belgium. The event gather several stakeholders including a Federal Minister and the famous singer Salvatore Adamo. A press release and pictures of the event can be seen at:

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • Patients & Caregivers
  • Other: Policy makers

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

In addition to two general lectures open to the general public with in 2015 the thematic: “How to detect the first signs of a brain disease” held in Liège, an event called “The Brain Ambassadors Day” was held March 17 and celebrated during and with BAW the 10th anniversary of the Belgian Brain Brain Council. The event was held within the prestigious Palais d’Egmont in Brussels and gathered a large panel of stakeholders (150) including policy makers, patients associations, a Federal minister, pharmaceutical industry, a world widely known singer: Salvatore Adamo and journalists. The main message delivered during the event was: What future for Brain research in Belgium? The slides illustrating the content of the speakers can be downloaded from our website (see aswell as the press release generated (see A selection of pictures illustrating the atmosphere and the cocktail following the conference are also visible at Conclusions were written in 3 different languages (English, French and Dutch) sent to all the policy makers. Conclusions and recommandations are readiblle and downloadable from our Belgian Brain Council web page.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website

Which of These Publicity Methods Was The Most Successful?

emailing because it could be repeated several times


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW visiblity was increased and several new stakeholders including policy makers were informed at that event about BAW. The immediate outcome were the articles published in 5 different journals after the event

Please share any suggestions or lessons learned that may help others plan future events:

A short video to be presented at the beginning of the events in which one or 2 heads of governments (i.e. Obama, Francois Hollande, UN president, head of UNESCO, Head of the European Parliament, etc) promotes in Max 2 min the BAW

Did/do you like our Facebook page?


Quotable comments which capture successful aspects of your event(s):

The cabinet of the Federal Minister for pension (Dr. Daniel Bacquelaine) wrote us that the Minister is ready to add his support to our action for defending both BAW and Belgian Brain Council mission. Here is the text in French: "Je me permets de vous réitérer notre disponibilité pour toute aide que vous souhaiteriez solliciter dans le cadre du développement et de la mise en œuvre des conclusions des BBC. Nous nous ferons un plaisir de vous accompagner dans vos démarches."

Event Photos

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Contact Information

BAW Website:


Contact Name:

Roland Pochet

Contact Phone:

+322 555 6374

Contact Email:

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