Brain Awareness Week

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Reports

Brain Awareness Week Ukraine 2021

Organized by:
Bogomoletz Institute of Physiology

Participating Organizations:

NGO Noosphera Junior Academy of Sciences of Ukraine Ukrainian Society for Neuroscience SfN Kiev Chapter Shevchenko Scientific Society, USA

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

4

Year:

2021

Type of Events Held:

  • Brain Bee
  • Lecture/Briefing
  • School Program
  • Workshop

Target Audiences:

  • General Public
  • High school students (9-12)
  • K-12 Teachers
  • University students

Approximate Number of People Reached:

1500-2000

Details of Major Brain Awareness Week Events/Activities:

Four main events were organized during BAW. BrainLectures – a traditional set of talks about the brain and its functions delivered online. 7 brain days = 7 lectures. “Catch your rhythm!” by PhD Olga Maslova about chronobiology and brain mechanisms of circadian rhythms with useful tips for everyday life. Dr. Victoriia Kravchenko talked about the cognitive reserve of our brain and how to keep it healthy and productive for many years. MD Stanislav Kravchuk explained the brain-gut axis. MS Vasyl Mykytiuk talked about the brain and motivation: how hunger, thirst, sex, aggression, etc shape our brain. Dr. Dmytro Isaev explained the potential role of cannabinoids in treating nervous diseases. Dr. Andrii Cherninskyi talked about consciousness. Prof. Nana Voitenko finalized the program with a lecture about brain mechanisms of happiness. Every talk was followed by the Q&A section. The webinar “Neuroscience in school” was dedicated to the study of the nervous system: popular myths, misconceptions, and errors in textbooks. School teachers passed the preliminary online test, and the answers then were analyzed and explained together with Dr. Andrii Cherninskyi. Finally, we have organized the online celebration of the “NeuroScience Online” educational course and Ukrainian Brain Bee competition. National champions of Ukrainian Brain Bee gave inspirational talks about neuroscience in their lives. Organizers and judges presented the prizes for the best students. Very special prizes were the “eco-bags” made by the social enterprise aimed to help youth with neurological issues. This will remind participants about the official Brain Bee slogan “Building Better Brains to Fight Brain Disorders”.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Reposts of the event on social networks (Facebook) by the influencers were the most effective to reach the general public audience. Professional channels (Junior Academy of Sciences of Ukraine mailing lists and social media) were most effective to reach school teachers and students.

Resources

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Facebook Cover Image

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

1. Brain Lectures increased the awareness of the importance of neuroscience among the general public. According to feedbacks, listeners received a lot of new interesting and practically useful information about the brain and its health. 2. “NeuroScience Online” course and the Brain Bee increased the popularity of neuroscience among schoolchildren, and we believe this will inspire them to start a career in this field. 3. The webinar for teachers increased their knowledge.

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Event Photos

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Ukrainian Brain Bee online celebration

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Ukrainian Brain Bee prizes

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A special prize for the Brain Bee – the “eco-bag” made by the social enterprise aimed to help youth with neurological issues

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A set of knowledge for Ukrainian Brain Bee winners – excellent non-fiction books by Dick Swaab, Norman Doidge, Michio Kaku, Stephen Hawking, Richard Feynman, and even the astronaut Chris Hadfield

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Facebook poster of “Brain and happyness” lecture by prof. Nana Voitenko

Contact Information

BAW Website:

http://usn.org.ua/index.php?id=baw2021

Contact Name:

Andrii Cherninskyi

Contact Phone:

+380638593807

Contact Email:

blacknick@blacknick.info

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