Boston University Mind and Brain Society

Organized by:
Boston University Mind and Brain Society

Participating Organizations:

1. Boston University Undergraduate Program in Neuroscience – provided space and resources for preparing activities and training students, contributed to funding, and provided lab equipment for many activities at B.R.A.I.N. Day.2. Northwestern University Brain Awareness Outreach – provided the fundamental idea, materials list, and instructions for many of the activities used at B.R.A.I.N. Day

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Press Briefing

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Bringing Recognition And Interest to Neuroscience Day (B.R.A.I.N. Day) consisted of 20 activities led by undergraduate volunteers. Each activity demonstrated a principle of neuroscience, research technique, or ability of the human brain. One example of our activities is the distorted feedback station in which guests tried to recite tongue twisters and songs while wearing headphones that delay sound. This demonstrated hearing and speech pathways and how closely they work to allow us to speak so effortlessly.The objective of B.R.A.I.N. Day was to engage people of all ages and academic backgrounds in interactive, educational exploration of neuroscience. We feel that we did achieve this goal.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Our emails were the most successful method of publicity because they we re very easy for educators to pass on to other schools and classrooms and for parents to pass onto other families.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • BAW Pencils and Erasers

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW participation benefited our organization by providing our undergraduate students with the opportunity to prepare and teach lessons on topics that they study in class or are interested in. This experiential learning is vital for students as they develop their passions and career path. BAW participation benefited the local community by providing a free, easily accessible educational event that inspired teachers, parents, and students to explore science outside of the classroom.

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Event Photos

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