Event(s) Summary
Number of Events Organized During Brain Awareness Week:
2
Year:
2015
Type of Events Held:
- Press Briefing
- Other: BAW Information at School Conference Night
Target Audiences:
- General Public
- High School students(9-12)
- Middle school students(6-8)
Approximate Number of People Reached:
100
Details of Major Brain Awareness Week Events/Activities:
“Magnificent Memory: Retain it or Regain it!” was a public workshop co-sponsored by my company, Brain Bonanza LLC, and the J.C. Clegg Public Library. Description: Do you feel like you need a trail of bread crumbs to find your way back to the memories you thought you had? Are you frustrated by memory gaps like forgetting where you put your keys? Join me to explore your four memory pathways and learn some encoding and recall strategies that work better than bread crumbs! Objectives: The participants in this interactive workshop will gain insight and understanding about the four memory pathways, strategies to more effectively encode memories to increase ease of recall, and the impact of lifestyle choices on memory. Outcome: All paricipants indicated the objectives were acheved and they were excited to implement what they learned. In addition to the workshop, I was able to share BAW information and BAW stickers with the 7-12 grade staff at our local school, as well as with parents who came to school for parent-teacher conferences.
Event Planning & Publicity
Publicity Methods Used:
- Posters/Flyers
- Social Media
Other Publicity Methods:
Online marketing(Facebook, Twitter, LinkedIn) and registration through EventBrite.
Which of These Publicity Methods Was The Most Successful?
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- It’s Mindboggling!
- More Mindbogglers!
- BAW Pencils and Erasers
What other downloadable materials would you like the Foundation to provide?
- Fact Sheets
- Activities/Experiments
- New Puzzles/Games
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
- BAW Web site banner
- BAW Bookmarks
- BAW Facebook Cover Photo
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
BAW provides visibility for my company, Brain Bonanza LLC, and my work as a Certified Brain-Based Trainer and coach. Offering a free workshop in the community and information at the local school, has increased awareness and interest in learning more about the brain and how to use it more effectively. I am being considered as a presenter for 7-12 Teacher Inservice in 2015-16. I have also been asked to offer more public workshops to help people have their best brains at work, school and home.
Please share any suggestions or lessons learned that may help others plan future events:
Begin planning at least 90 days prior to BAW to insure that you are able to secure the space, if needed, and any partnerships. It worked well to partner with the local public library so the workshop space was free. It also helps to begin online publicity. Next year, I will use a press release to get information out through traditional media.
Did/do you like our Facebook page?
Yes
Was the information provided on Facebook useful?
Yes. I appreciate both the informative posts, and the humorous posts, both of which I share with my fans and followers. I also appreciate the links to new research.
Quotable comments which capture successful aspects of your event(s):
"Thank you for this workshop! I am excited to hese strategies to improve my memory!"
