Event(s) Summary
Number of Events Organized During Brain Awareness Week:
24
Year:
2022
Type of Events Held:
- Online/Virtual
- Other
- Other: Film screenings and post-screening discussions
Target Audiences:
- General Public
- Patients & Caregivers
- Professionals
- Seniors
- University students
Approximate Number of People Reached:
12,600
Details of Major Brain Awareness Week Events/Activities:
The BRAIN FILM FEST is a annual event that takes place over 4 days in Barcelona (SPAIN). Its objective is to open up audiences to the fascinating world of the human brain through the film screenings, talks, and workshops. The film festival also hosts a short film competition, encouraging filmmakers to submit films relevant to the brain, where there are monetary prizes.
Event Planning & Publicity
Publicity Methods Used:
- Calendar Listings (newspapers, radio, television)
- Emails
- Mailings
- Posters/Flyers
- Press Release/Media Advisory
- Website
- Social Media
- Other
Other Publicity Methods:
Word of mouth from previous attendees.
Which of These Publicity Methods Was The Most Successful?
Our newsletter, social media, and press releases were foremost in getting to our audiences. Also, the festival has a strong word of mouth component. A large portion of our survey responded that it had been recommended to them.
Resources
What other downloadable materials would you like the Foundation to provide?
- Activities/Experiments
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
This past three editions we have had online viewing available and believe the participation in BAW has helped bring in international audiences.
