Event(s) Summary
Number of Events Organized During Brain Awareness Week:
16
Year:
2018
Type of Events Held:
- Conference/Forum
- Lecture/ Briefing
- Other
- Press Briefing
- Workshop
- Other: Film festival
Target Audiences:
- General Public
- Patients & Caregivers
- University students
Approximate Number of People Reached:
2000
Details of Major Brain Awareness Week Events/Activities:
The Brain Film Fest is an international film festival on the brain that takes place at the CCCB in Barcelona during the month of March to coincide with Brain Awareness Week. Solé Tura Film Award has expanded into a festival to broaden its content and activities related to the subject of the brain, based on a cross-cutting, informative point of view. It is the first ever festival of this nature in Europe. a) CCCB Programs Alzheimer. Old film for patients and caregivers. b) 1Talk to associations and families of patients: technology and health. c) 2 Talks for general public: Brain and Memory; Brain and cinema d) 6 Sessions of 26 shorts films, two per day, 115mins apprx. each. e) 3 long feature films out of contest f) 2 Workshops: Neuromarketing, neurocooking. g) Premi Sole Tura Awards
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Mailings
- Posters/Flyers
- Press Release/Media Advisory
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
