Event(s) Summary
Number of Events Organized During Brain Awareness Week:
Three (3)
Year:
2021
Type of Events Held:
- Online/Virtual
- Radio Show
- TV Show
Target Audiences:
- General Public
- Professionals
Approximate Number of People Reached:
About One million, five hundred thousand people
Details of Major Brain Awareness Week Events/Activities:
The BAW opened at our Centre in Abuja, Ikeja and Lekki with an Open House where schools, students and parents came in to be briefed about the importance of the Brain. This is followed by media appearances on National Radio and TV reaching over 1.5m people. The 30 minute TV program on African Independent Television is excerpted and annexed to this report.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Emails
- Mailings
- Press Release/Media Advisory
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
Participation has increased the number of enquiries we received from the public. On the day of the TV appearance for instance, we received over 300 telephone calls asking questions and receiving eye-opening answers from our team.
Please share any suggestions or lessons learned that may help others plan future events:
Closer support from DANA in terms of the materials to be used should be communicated earlier. For instance, we were not aware of all the downloadable materials we could have used.
Did/do you like our Facebook page?
Yes
Was the information provided on Facebook useful?
Information was helpful
