Brain Awareness Week

Partner

Reports

Brain Training and Development Centre

Organized by:
Brain Training and Development Centre

Participating Organizations:

Dyslexia Foundation NigeriaAfrican Independent Television, Abuja – Nigeria

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

Three (3)

Year:

2021

Type of Events Held:

  • Online/Virtual
  • Radio Show
  • TV Show

Target Audiences:

  • General Public
  • Professionals

Approximate Number of People Reached:

About One million, five hundred thousand people

Details of Major Brain Awareness Week Events/Activities:

The BAW opened at our Centre in Abuja, Ikeja and Lekki with an Open House where schools, students and parents came in to be briefed about the importance of the Brain. This is followed by media appearances on National Radio and TV reaching over 1.5m people. The 30 minute TV program on African Independent Television is excerpted and annexed to this report.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Website, Social media, the Radio/TV were most successful because of the mass reach.

Resources

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Participation has increased the number of enquiries we received from the public. On the day of the TV appearance for instance, we received over 300 telephone calls asking questions and receiving eye-opening answers from our team.

Please share any suggestions or lessons learned that may help others plan future events:

Closer support from DANA in terms of the materials to be used should be communicated earlier. For instance, we were not aware of all the downloadable materials we could have used.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

Information was helpful

Contact Information

BAW Website:

https://www.dyslexiafoundation.org.ng/blog and https://www.braintrainingcentre.org.ng

Contact Name:

Ben Arikpo

Contact Phone:

+234 803 403 5001

Contact Email:

BARIKPO@BRAINTRAININGCENTRE.ORG.NG

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