Organized by:

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Workshop

Target Audiences:

  • Patients & Caregivers
  • Professionals

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

BrainMasters and Your Brain at The Renaissance on Peachtree was the first event for BAW 2016. BrainMasters exhibited a display board and poster. Speech-Language Pathologist, Heidi Lipman, M.Ed.,CCC-SLP, owner of BrainMasters conducted an educational and hands on interactive workshop focused on brain health, fitness, and maintenance. We served some brain healthy dark chocolate just prior to exercising our brains with some cryptograms, word searches and crossword puzzles. Our event targeted residents, family members, staff, and professionals in the area. The primary objective was to increase awareness of brain health, maintenance and research. We believe we successfully achieved our goal with this program. Our second program for BAW 2016 entitled BrainMasters and Your Brain was conducted at Brighton Gardens Dunwoody. Heidi Lipman, M.Ed.,CCC-SLP, owner of BrainMasters conducted an educational and hands on interactive workshop focusing on brain health, fitness, and maintenance. Residents of independent and assisted living communities, family members, caregivers, staff, and professionals in the area. We provided our customary dark chocolate prior to participating in some brain exercises including cryptograms, word searches and crossword puzzles . All of our events were well received and enjoyed again this year. The pencils and brain erasers are always a big hit for all ages. We definitely feel we accomplished our goals with BAW 2016.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media seems to be very effective in raising awareness of the BAW events. We have also worked closely with the Community Relations Directors and Activity Directors to help advertise the events.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • More Mindbogglers!
  • BAW Pencils and Erasers
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our participation allowed us to reach out to more organizations and individuals interested in brain and brain health issues. As a result of our participation in BAW 2016, we have been able to schedule new BrainMasters classes.

Please share any suggestions or lessons learned that may help others plan future events:

Always be flexible as my materials arrived the morning of my first presentation.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

The Facebook information was definitely helpful. Perhaps in the future, the page can list some names of participating organizations.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Heidi Lipman

Contact Phone:


Contact Email:

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