Organized by:

Participating Organizations:

Steffes and Associates

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing

Target Audiences:

  • Professionals

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Education and training in exercise based brain fitness and wellness coaching. Through BAW our social media outreach has significantly improved and more community members are aware of brain health. After this event we had the brain child for the BrainyEX retreat which we are looking forward to promoting on a larger scale next year!

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media - the community engagement around active posts is much higher and the reach broader than simply flyers in our clinic.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research

What downloadable materials from the Foundation did you use for your events?

  • BAW Certificate of Participation
  • Puzzles: Mindboggling Series

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Increase in website traffic, community questions. Benefit of resources and information.

Please share any suggestions or lessons learned that may help others plan future events:

Schedule social media feeds in advance to open up time for community interactions during BAW.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Recommend prioritizing BAW Facebook posts in the month or two prior to BAW.

Contact Information

BAW Website:


Contact Name:

Lynn Steffes

Contact Phone:


Contact Email:

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