Campus León, Universidad de Guanajuato

Organized by:
Campus León, Universidad de Guanajuato

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Workshop

Target Audiences:

  • General Public
  • University students
  • Other: Health Sciences Division College Students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Conference: “Physical exercise and brain” Sergio Márquez Gamiño, M.D., M.Sc., Ph.D. talked about the importance of physical exercise in the brain functioning. The audience learned the differences between physical activity, physical exercise, and sports. The main effects reported are the improvement in attention, efficiency of cognitive functions, decreasing of attention deficit and hyperactivity disorders manifestations in children. As well, evidences of reduction of labor responses to stress were presented. At the cellular level it was discussed effects on neuroplasticity and neurogenesis. In the elderly, we were told that exercise reduces memory loss, and risk of Alzheimer´s disease. In the “Motor Control Workshop” given by Liliana Águila M.D., and Pediatric Rehab Specialist, the participants experientially learned on the mechanisms of motor control of the human body. The interaction between the central nervous system, and the musculoskeletal system were shown through exercising posture control, spatial location and tactile differentiation of shapes and textures.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Social Media
  • Other

Other Publicity Methods:

Social networks Face to face Banners

Which of These Publicity Methods Was The Most Successful?

Posters, flyers, banners, as well as social networking.


What downloadable materials from the Foundation did you use for your events?

  • BAW Certificate of Participation

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner
  • BAW Participation Certificate
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The most important is giving global diffusion to comprehensive brain knowledge diffusion, supporting our local events, recognizing participants and organizers.

Please share any suggestions or lessons learned that may help others plan future events:


Did/do you like our Facebook page?


Quotable comments which capture successful aspects of your event(s):

Who organized and staffed your event(s)? Professors of Nervous System Study Group Sergio Márquez Gamiño, Ph.D. Karla Susana Vera Delgado, Ph.D. candidate Fernando Sotelo Barroso, M.D. Cipriana Caudillo Cisneros, Ph.D. candidate Undergrade students Dulce Adriana Echveste Castillo, Nursing and Obstetrics Programme. Vannesa Cadengo Ramos, Physical Activity and Health Programme Martín Horta Méndez, Physical Activity and Health Programme Francisco Javier Alcantar Aranda, Physical Act

Event Photos

event single

Contact Information

BAW Website:


Contact Name:

Sergio Márquez Gamiño

Contact Phone:


Contact Email:

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