CaPeesh Consulting

Organized by:
CaPeesh Consulting

Participating Organizations:

Island Pacific Academy University of Phoenix

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Other
  • Other: Assembly Presentation

Target Audiences:

  • Elementary school students(1-5)
  • University students
  • Other: Parents and Faculty

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The University of Phoenix event was an exhibit and introduction to mindfulness experience. Through the support of staff, the event was promoted 4 weeks in advance resulting in met goals of approximately 400 viewers (exhibit) and 18 participants for the mindfulness event. The Island Pacific Academy event reached approximately 350 people. The event was postponed to 4/3/2018 because of a scheduling conflict. Other than the rescheduled date, the assembly went exceptionally well with students, teachers and parents actively engaged in sharing ideas and practicing techniques, like tapping and smiling to support brain health and overall wellness. I loved working with the children and seeing their eyes light up when they felt they gained something new. They also loved the brain erasers!

Event Planning & Publicity

Publicity Methods Used:

  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

For academic environments, flyers supported by 30 second faculty plugs whenever/where ever, were effective.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • BAW Pencils
  • Brain-shaped Erasers
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

In general, people were appreciative to learn more about the different brain functions and ways to improve focus (big concern). Kids enjoyed learning about ways to reduce stress and organic ways of producing happiness.

Please share any suggestions or lessons learned that may help others plan future events:

Next year I will begin promoting the event the first week of January when many are of the mind to adopt wellness into their lifestyle.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?


Contact Information

BAW Website:


Contact Name:

Charletta Wilson

Contact Phone:


Contact Email:

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