Catalyst Group

Organized by:
Catalyst Group

Participating Organizations:

University of North Carolina at Chapel Hill Nutrition Research Institute North Carolina State University Plants for Human Health Institute University of North Carolina at Charlotte David H. Murdock Research Institute Cheatham Nutrition & Cognition Lab

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Other
  • Workshop
  • Other: Social Media

Target Audiences:

  • General Public
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We did a social media campaign through three university accounts (UNC-Chapel Hill, Cheatham Nutrition & Cognition Lab, and Catalyst Group) that culminated in a Brain Awareness Week seminar on Friday with three renowned scientists, Carol Cheatham, Ph.D., Natalia Surzenko, Ph.D., and Susan Smith, Ph.D., speaking about their research and the importance of nutrition for brain health.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media was the most effective, because it reached the greatest number of people and could remind them multiple times without flooding their inbox.


What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Web site banner
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

This event engaged our campus and promoted collaborations between faculty from different institutions.

Please share any suggestions or lessons learned that may help others plan future events:

Plan early. Don’t wait until a month before the event to start organizing.

Did/do you like our Facebook page?


Contact Information

BAW Website:


Contact Name:

Thomas Jackson

Contact Phone:


Contact Email:

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