Cedar Crest College

Organized by:
Cedar Crest College

Participating Organizations:

Da Vinci Center for Science and Technology Phoebe Ministries Lehigh Valley Chapter of the Society for Neuroscience Moravian College Temple/St. Luke’s Medical School Parkway Manor Elementary School PTO

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Other
  • School Program
  • Other: Demonstrations at a senior citizen home
  • Other: participation in school science fair
  • Other: exhibit/demonstrations at local science museum

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • Other
  • Other: Senior citizens

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Brain Party (at Da Vinci Science Center) — over 500 members of the public experienced hands-on neuroscience activities presented by undergraduate students, medical students, and faculty. This event was extremely successful overall. Surprisingly, many in attendance were not interested in taking the BAW literature with them, and we will buy bags with handles for distributing these materials in future years. Phoebe Home (Cedar Crest, Moravian, and St. Luke’s) — about 20 elderly residents enjoyed hands-on activities. The attendance was smaller than last year, but those that did come spent a long time interacting with the students and faculty. Parkway Manor Elementary School Science Fair — about 150 students and families. One set of undergraduates served as science fair evaluators, asking questions and offering feedback about children’s projects. Other students and faculty shared hands-on activities during the event. Those in attendance seemed engaged and appreciated the support of “real” scientists.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers

Other Publicity Methods:

The DaVinci Center maintains a large database of those who have attended events at the center, and they sent email ads to that list. Attendance was excellent for an event at the Center.

Which of These Publicity Methods Was The Most Successful?

Email blast to families already showing interest in science by having attended previous events at DaVinci.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Pencils and Erasers
  • The Mindboggling Workbook

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Grades K-2
  • Puzzles: Grades 3-5
  • Puzzles: Grades 6-8
  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

These events are a wonderful opportunity for my students to interact with the public and think about how to convey complex science ideas in fun and engaging ways.

Please share any suggestions or lessons learned that may help others plan future events:

The literature from the Dana Alliance is useful year-round — I carry the booklets and brochures with me to many events!

Did/do you like our Facebook page?


Contact Information

Contact Name:

Audrey Ettinger

Contact Phone:


Contact Email:


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