Center for Research and Advanced Studies

Organized by:
Center for Research and Advanced Studies

Participating Organizations:

1. Center for Research and Advanced Studies. 1. Society for Neurosciences. Mexico City chapter. 3. Editorial Trillas S.A. de C.V. 4. Psicofarma S.A. de C.V.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Press Briefing

Target Audiences:

  • General Public
  • High School students(9-12)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The activities included several talks related to brain function (sex, sense of sight) and dysfunction during several diseases including epilepsy and addiction to marihuana, alcohol and tobacco. Further, we had 20 interactive games exploring perception of pain, memory, drawing, twister, interactive table, spiker box, jigsaw puzzle, neurotransmission, questions and, brain areas, rally of language, and Minecraft, among others. Further, an exposition of brain slices of healthy subjects and Alzheimer, Parkinson and Stroke. Materials were obtained from our Brain Bank.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

Radio (Grupo Radiocentro), TV (Canal 11)

Which of These Publicity Methods Was The Most Successful?

Advertisements, Social media, Radio and TV


Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Activities related to BAW benefited our community because scientists were in touch with elemental and high school teachers and students. Besides, our community discovered how the brain works and integrates the information as well as how the brain dysfunction occurs during a disease.

Please share any suggestions or lessons learned that may help others plan future events:

To obtain more funds from private companies, the activities should be organized at least with 6 months in advance.

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Event Photos

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Contact Information

BAW Website:émico/Semana-del-Cerebro

Contact Name:

David Centurión

Contact Phone:


Contact Email:

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