Centre for Administration and Operations of the Czech Academy of Sciences

This year, the 21st edition of the Festival was held. It ran from March 11 to March 17, with the main programme hosted by the Czech Academy of Sciences in Prague. For the first time, the city of Brno was also involved. The FNUSA-ICRC prepared lectures about treatment of stroke, epilepsy etc. Further programme was held in Olomouc at Fort Science, the interactive scientific museum of the Palacky University, where the visitors could enter a giant model of the brain. The Festival successfully linked a number of disciplines presented to the public in various forms: as lectures, discussions, workshops, screenings, or interactive entertainment. The Festival was linchpinned by lectures on the latest discoveries and trends in brain and neuroscience research. The lectures were primarily intended for secondary school and university students but also designed to attract the general public. During the lectures, recordings were made that now serve as study material for broader public. The lecture series was followed by an accompanying programme in the form of interactive workshops and demonstrations where the visitors experimented with memory games and tried memory improving techniques. An interactive accompanying programme for parents with children culminated at the weekend. The visitors experienced visual illusions, or virtual reality showing how it looks inside the brain. This year’s attendance was twice as big compared to the previous year – about 9,000 visitors. A total of 103 media outcomes were created in the forms of TV coverage, articles in print media and information broadcast by radio. The organizers of the Festival were also invited to live talk shows by two TV stations, where they presented the worldwide BAW campaign.

To be a part of the worldwide campangain gives very positive influence to the media interest. The interest about this topic was very large. The event was very well received by the media.

Have possibility to send also promotion materials for partners from EU. To do materials where partner can put labels in their own language – for example puzzles for children would be more useful in mother tongue.