Brain Awareness Week

Partner

Reports

Centre for Administration and Operations of the Czech Academy of Sciences

Organized by:
Centre for Administration and Operations of the Czech Academy of Sciences

Participating Organizations:
Centre for Administration and Operations of the Czech Academy of Sciences

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

79

Year:

2019

Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Open House
  • Press Briefing
  • Radio Show
  • School Program
  • TV Show
  • Workshop
  • Other: talk show
  • Other: movie screening

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Other
  • University students
  • Other: elderly population
  • Other: parents with children

Approximate Number of People Reached:

9 000

Details of Major Brain Awareness Week Events/Activities:

This year, the 21st edition of the Festival was held. It ran from March 11 to March 17, with the main programme hosted by the Czech Academy of Sciences in Prague. For the first time, the city of Brno was also involved. The FNUSA-ICRC prepared lectures about treatment of stroke, epilepsy etc. Further programme was held in Olomouc at Fort Science, the interactive scientific museum of the Palacky University, where the visitors could enter a giant model of the brain. The Festival successfully linked a number of disciplines presented to the public in various forms: as lectures, discussions, workshops, screenings, or interactive entertainment. The Festival was linchpinned by lectures on the latest discoveries and trends in brain and neuroscience research. The lectures were primarily intended for secondary school and university students but also designed to attract the general public. During the lectures, recordings were made that now serve as study material for broader public. The lecture series was followed by an accompanying programme in the form of interactive workshops and demonstrations where the visitors experimented with memory games and tried memory improving techniques. An interactive accompanying programme for parents with children culminated at the weekend. The visitors experienced visual illusions, or virtual reality showing how it looks inside the brain. This year’s attendance was twice as big compared to the previous year - about 9,000 visitors. A total of 103 media outcomes were created in the forms of TV coverage, articles in print media and information broadcast by radio. The organizers of the Festival were also invited to live talk shows by two TV stations, where they presented the worldwide BAW campaign.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media
  • Other

Other Publicity Methods:

youtube blogger, competition on facebook profile

Which of These Publicity Methods Was The Most Successful?

Social Media, Calendar Listings (newspapers, radio, television). Most visitors knew about the event from these channels. Press Release - lot of media knew about the event and made a reportation about it.

Resources

What other downloadable materials would you like the Foundation to provide?

  • Other

Other Downloadable Materials:

  • BAW materials but would be possible to put our own labels in czech language.

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

To be a part of the worldwide campangain gives very positive influence to the media interest. The interest about this topic was very large. The event was very well received by the media.

Please share any suggestions or lessons learned that may help others plan future events:

Have possibility to send also promotion materials for partners from EU. To do materials where partner can put labels in their own language - for example puzzles for children would be more useful in mother tongue.

Did/do you like our Facebook page?

Yes

Event Photos

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Contact Information

BAW Website:

http://www.tydenmozku.cz/

Contact Name:

Josef Syka

Contact Phone:

+420241062700

Contact Email:

syka@biomed.cas.cz

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