Event(s) Summary
Number of Events Organized During Brain Awareness Week:
53
Year:
2018
Type of Events Held:
- Conference/Forum
- Exhibit
- Lecture/ Briefing
- Other
- Press Briefing
- Radio Show
- School Program
- TV Show
- Workshop
- Other: movie screening with discussion
- Other: competition
Target Audiences:
- General Public
- High School students(9-12)
- Middle school students(6-8)
- Other
- Patients & Caregivers
- Professionals
- University students
- Other: elderly population
- Other: parents with children
Approximate Number of People Reached:
4 000
Details of Major Brain Awareness Week Events/Activities:
This year was the jubilee 20th anniversary of this event which was unique not only in its scope, but also in media interest, and the number of visitors. The event was mainly based on lectures regarding the newest discoveries and trends in brain research and neurosciences. A total of 15 of these popularisation lectures took place in the building of the Academy of Sciences. Additional popularisation lectures were held in the late afternoons and evenings. During these lectures visitors learnt how to improve their memories and about mental health in the Czech Republic. This was linked to an interactive programme, which took place throughout the entire week and culminated at the weekend, when visitors were able to try an interactive exhibition, a competition for the fastest person to solve a Rubik’s Cube and various brain-teasers and riddles, which also help to develop logical thinking. The event showed how the collaboration between various organisations can result in such a complex and unique programme – over 24 organisations were involved in the programme, from scientific institutions of the Academy of Sciences of the Czech Republic, through non-profit organisations, to clinical facilities and private subjects. The event was very well received by the media. There were almost 70 reports on television, in the printed media and on the radio. Several interviews on Czech Television were held by lecturers explaining the topics of the various professional fields. The 2018 Brain Awareness Week culminated the twenty year lasting campaign of the three organising institutions, which contributed significantly to the very positive approach of the Czech society to neuroscience, the research of brain function and brain diseases.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Emails
- Mailings
- Press Release/Media Advisory
- Website
- Social Media
- Other
Other Publicity Methods:
contest quiz
Which of These Publicity Methods Was The Most Successful?
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- It’s Mindboggling!
What other downloadable materials would you like the Foundation to provide?
- New Puzzles/Games
- New Coloring Sheets
- Other
Other Downloadable Materials:
- Materials which can be used in any languages
Which BAW graphic materials did you use in publicizing your events?
- BAW Flyer
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
It is really great to be a part of worldwide campaign. Have the opportunity to be a partner of the main organization of the campaign. The event was very well received by the media. There were almost 70 reports on television, in the printed media and on the radio. Event was also unique in the number of visitors (4,000) and their various types – students (middle school and university), children, general public, elderly population etc.
Please share any suggestions or lessons learned that may help others plan future events:
Continuous promotion regarding the newest discoveries and trends in brain research and neurosciences.
Did/do you like our Facebook page?
Yes
Was the information provided on Facebook useful?
Information was helpful. It would be nice to share more videos about the newest discoveries and trends in brain research and neurosciences, which we can share also on our FB profile.
