Event(s) Summary
Number of Events Organized During Brain Awareness Week:
49
Year:
2022
Type of Events Held:
- Exhibit
- Lecture/Briefing
- Online/Virtual
- Other
- Workshop
- Other: Festival
Target Audiences:
- General Public
- High school students (9-12)
- Seniors
- University students
Approximate Number of People Reached:
33,000 (during the week of the festival)
Details of Major Brain Awareness Week Events/Activities:
Týden mozku (Week of the Brain) is a unique series of lectures on the newest discoveries and trends in brain research and neuroscience. Its aim is to enhance the public’s understanding of brain research.
The 23rd edition of the festival took place 14–20 March 2022.
The festival included a total of 49 events – 11 lectures led by Czech experts in the field of theoretical and clinical neurosciences and 38 events part of the accompanying programme (online quizzes, workshops, discussions, etc).
The main lecture series was traditionally compiled by the festival’s ambassador, Professor Josef Syka, from the Institute of Experimental Medicine of the CAS. Lectures were broadcast on the festival’s Facebook, the YouTube channel of the Czech Academy of Sciences, and the festival’s website. Viewers of the programme could send their questions which were then answered in the following discussions with the experts.
As for the accompanying programme, most events took place via the festival’s website. It was also possible to visit several of the events in person in several Czech cities (Prague, Jihlava, Olomouc, Hradec Králové, Pilsen).
During the festival week alone, the programme was visited or viewed by approx. 30,000 people. Part of the festival’s events are still available to watch online and are still sought by the public.
The festival was associated with great media outputs in TV, radio, print, and online media.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Mailings
- Posters/Flyers
- Press Release/Media Advisory
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
What other downloadable materials would you like the Foundation to provide?
- Activities/Experiments
- New Puzzles/Games
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
It has brought about public awareness of the activities of our organization and the work of its researchers, as well as helping promote our cooperating organizations and their experts in the field of theoretical and clinical neurosciences.
We received feedback from the public on the usefulness and meaningfulness of our activities via our festival e-mail, social media, and phone calls.
Our activities were also often quoted in the media.
Please share any suggestions or lessons learned that may help others plan future events:
We have learned that our audience often prefers to watch the online festival programme from recordings at their own pace and in their preferred time rather than during live streams.
For next year, we would like to return to events with a live audience, but we would love to keep some online presence of the festival programme going as well.
