Centro de Investigaciones Cerebrales/Facultad de Ciencias Administrativas y Sociales, Universidad Veracruzana/ Facultad

Organized by:
Centro de Investigaciones Cerebrales/Facultad de Ciencias Administrativas y Sociales, Universidad Veracruzana/ Facultad

Participating Organizations:

Centro de Investigaciones Cerebrales Faculty of Administrative and Social Sciences Universidad Veracruzana

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

5 Lectures, 10 workshops, a poster competition, 42 works made by students of the career of Advertising and Public Relations of the University



Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Press Briefing
  • Radio Show
  • School Program
  • TV Show
  • Workshop

Target Audiences:

  • General Public
  • High School students(9-12)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

1500 people

Details of Major Brain Awareness Week Events/Activities:

This edition was entitled: “Mirrors of the brain: are we what we believe?” and sought to promote reflection on the contributions that neurosciences have made to the field of marketing, advertising and human resource management. In a series of dialogues held by neuroscientists and specialists in advertising, marketing, political science, public management, industrial relations and business administration, the use of neuroscience principles and techniques in advertising and business was discussed.The issue of health and the way in which it can be affected by the social guidelines that are dictated through the advertising bombardment, was also a topic of discussion among experts. In the same way, it was reflected from the point of view of the neurosciences, but also from a philosophical perspective, about the power that the human being has to act as he chooses and from it to exercise free will. In addition, as part of its programme, the twelfth edition of World Brain Week offered, in addition to informative talks and recreational workshops, different artistic and scientific demonstrations. One of the dynamics that aroused great curiosity among the attendees (especially the youngest) was a workshop that showed the activity of a human brain. To do this, an electroencephalograph (a device that measures brain activity) was placed on the head of a subject who was observing, through a video, different advertisements. His response to these stimuli was reflected in the activity of his brain waves, which were appreciated by the public while a specialist explained, in a simple and funny way, what was happening from a scientific perspective.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

All were effective


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • More Mindbogglers!
  • BAW Stickers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Fact Sheets
  • BAW Bookmark
  • BAW Certificate of Participation
  • Puzzles: BAW Favorites
  • Puzzles: Successful Aging & Your Brain
  • Brain Briefs Fact Sheets
  • Kids Fact Sheets Grades 9-12
  • The Five Senses Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The achievements obtained during the celebration of the twelfth edition of the BAW, Xalapa 2019, confirm, that society is eager to receive knowledge and that scientific dissemination can be the best pretext to live together in a fun and harmonious way. During the years we have been holding this knowledge fair, we can say that society in general, and particularly children and young people, have always demonstrated their ability and great enthusiasm to assimilate the knowledge offered to them.

Please share any suggestions or lessons learned that may help others plan future events:

The realization of the BAW is an exercise that allows each of the academics of the Brain Research Center to face the enormous commitment to explain the usefulness of their work and disseminate their knowledge to society to give them tools that contribute to improving their quality of life.

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Event Photos

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Contact Information

BAW Website:


Contact Name:

Rebeca Toledo-Cardenas

Contact Phone:

+52 228 8418900 ext. 16306

Contact Email:


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