Centro de Investigaciones Cerebrales/Unidad de Artes. Universidad Veracruzana

Organized by:
Centro de Investigaciones Cerebrales/Unidad de Artes. Universidad Veracruzana

Participating Organizations:

Universidad Veracruzana, Secretaría Académica, Dirección General de Investigaciones, Unidad de Artes, Dana Foundation and Society for Neuroscience

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Press Briefing
  • Radio Show
  • School Program
  • TV Show
  • Workshop
  • Other: Presentation of artistic activities. Dance
  • Other: music
  • Other: theater and plastic arts
  • Other: explaining how the brain is activated in each activity

Target Audiences:

  • General Public
  • High School students(9-12)
  • Professionals
  • University students

Approximate Number of People Reached:

800 people

Details of Major Brain Awareness Week Events/Activities:

This year, the Brain Awareness Week organized of the Centro de Investigaciones Cerbrales-UV celebrated its eleventh year of uninterrupted celebration. In this edition, under the title “The brain and the arts”, we sought to promote reflection on the magnificence of our brain during the creative processes required by different artistic expressions. In collaboration with academics, students and performers of the faculties of Dance, Music, Theater and Visual Arts of the Universidad Veracruzana, dialogues were established between artists and scientists who put on the table many of the daily processes that the search for knowledge requires and that in many occasions are enriched by aesthetic and philosophical perspectives. In the same way, it was reflected on how what science reveals, can benefit art, either as a source of new techniques and strategies, or as an input in its creative processes. With this purpose and as part of its program, this edition of the BAW offered in addition to dissemination talks and play workshops, different artistic and scientific demonstrations. There were dynamics that sought to awaken the curiosity of the attendees by showing, for example, the brain activity of a Orchestra Director, a musician and a dancer in full execution. For this, an electroencephalograph was placed on the head of each of them, which allowed to see their brain waves reflected on a screen, while specialists explained to the audience, in a simple and fun way, which is what was happening from a point of scientific. In general, the activities were aimed at all types of public and, in particular, university students. It is important to mention that this edition was attended by special guests from the Xalapa Symphony Orchestra.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

All the media were important


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • It’s Mindboggling!
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Stickers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Fact Sheets
  • BAW Bookmark
  • BAW Certificate of Participation
  • Puzzles: Grades 9-12
  • Puzzles: Mindboggling Series
  • Puzzles: BAW Favorites
  • Mindboggling Coloring Sheets
  • Brain Briefs Fact Sheets
  • Kids Fact Sheets Grades 9-12
  • The Five Senses Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner
  • BAW LinkedIn Cover Photo
  • BAW Twitter Cover Photo
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The achievements obtained during the BAW-Xalapa 2018, confirm, once again, that society is eager to receive knowledge and that scientific information can be the best excuse to learn in a simple and fun way. During these years, we have proven that society in general, and particularly children and young people, have always demonstrated their capacity and great enthusiasm to assimilate the knowledge that is offered to them.

Please share any suggestions or lessons learned that may help others plan future events:

The completion of the BAW is an exercise that allows academics to face the enormous commitment to explain the usefulness of their work and disseminate their knowledge among society to give them tools that contribute to improving their quality of life.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Through the BAW facebook page we have known the work done by other researchers worldwide. This has helped us to generate and improve our event for the benefit of society. We suggest that you allow more pictures to be uploaded, which would help to have more information about all the events.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Rebeca Toledo-Cardenas

Contact Phone:

+52 228 8418900

Contact Email:


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