Centro de Investigaciones Cerebrales. Universidad Veracruzana

Organized by:
Centro de Investigaciones Cerebrales. Universidad Veracruzana

Participating Organizations:

Universidad Veracruzana, Mexican Society of Physiological Sciences, Veracruzan Council for Scientific Research and Technological Development, Faro Foundation and Civil Association “Our Municipality”, International Brain Research Organization, Dana Foundation, Society for Neuroscience.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Press Briefing
  • Radio Show
  • School Program
  • TV Show
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

This year, the CICE World Brain Week celebrated ten years of uninterrupted celebrations, which is why it was a very special event. Under the title “Celebrating the Brain,” we wanted to do an homage to the magnificence of our brain, explaining the set of scientific disciplines that study the structure and function of the brain, the development of biochemistry, pharmacology, and system pathology Nervous and how their different elements interact, giving rise to the biological basis of behavior. In general, the activities were aimed at all types of public and in particular, the children and young people who came, in a great numbers, like every year. The program included conferences with specialists, round tables, recreational activities, workshops and poster exhibition. In this sense, when we focus on celebrating the brain, we share – with objectivity but at the same time with sensitivity – what is known from the neurosciences regarding the prevention, development and treatment of some neurodegenerative diseases that affect the population Veracruz. The knowledge was transmitted through 14 thematic groups in which they offered simple and fun activities that allowed the interaction with the visitors to share basic scientific information. On the other hand, outstanding specialists gave lectures and participated in round tables, complementing them with the projection of slides and videos related to the content exposed in each one of them. With the participation of the students, an exhibition of posters was carried out in each one of its work tables, whose content was intended to show clearly and simply some of the basic functions of the brain, how can this organ affect habits and lifestyles, as well as some tips for your care.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

No comment

Which of These Publicity Methods Was The Most Successful?

All of them


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Stickers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research
  • BAW Bookmark
  • Puzzles: Grades K-2
  • Puzzles: Grades 3-5
  • Puzzles: Grades 6-8
  • Puzzles: Grades 9-12
  • Puzzles: Mindboggling Series
  • Puzzles: BAW Favorites
  • Mindboggling Coloring Sheets
  • Kids Fact Sheets Grades 3-5
  • Kids Fact Sheets Grades 6-8

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner
  • BAW LinkedIn Cover Photo
  • BAW Twitter Cover Photo
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

This event had the purpose of disseminating the neurosciences in a fun and accessible way, especially regarding the functioning of the brain in health conditions as well as in the disease, through the research done at the Center for Brain Research. We share with objectivity but at the same time with sensitivity, what from the field of neurosciences is known with respect to the prevention, development and treatment of some diseases of the nervous system.

Please share any suggestions or lessons learned that may help others plan future events:

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Event Photos

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Contact Information

BAW Website:


Contact Name:

Rebeca Toledo-Cardenas

Contact Phone:

+52 228 8418900

Contact Email:


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