Centro de Investigaciones Cerebrales. Universidad Veracruzana

Organized by:
Centro de Investigaciones Cerebrales. Universidad Veracruzana

Participating Organizations:

Unidade de Ciencias de la Salud, Facultad de Medicina. Instituto de Neuroetología. Instituto de Salud Pública

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

One per day



Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • Press Briefing

Target Audiences:

  • Middle school students(6-8)
  • Professionals
  • University students

Approximate Number of People Reached:

400 people

Details of Major Brain Awareness Week Events/Activities:

“Neuroscientist” is a broad word that describes someone who studies the nervous system and they may have knowledge in different areas of knowledge. For example, a neurosurgeon may also have a Ph.D. in physiology, a biologist may have a Ph.D. in anatomy, or a chemical can have a Ph.D. in genetics. How is a neuroscientist? As every scientist, essentially done studying and researching for years, but in this case, the object of study is the nervous system. A neuroscientist performs a long academic journey, first to get a degree, then a master’s degree and then a Ph.D. In all of these stages is important mobility, that is, go to other laboratories (in another region or country), in order to obtain different points of view, new information, new skills and learn new techniques. In this edition of the BAW, the students of different academic degrees, will talk about this incredible adventure that is to become a neuroscientist!

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website

Which of These Publicity Methods Was The Most Successful?

All of them, because people are waiting for the event every year.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • Staying Sharp Bookmark
  • BAW Stickers
  • BAW Pencils and Erasers

Other Dana Foundation Materials Distributed:

  • t-shirts
  • mugs and toys (We have problems with the Mexican custom to bring the BAW resources)

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Fact Sheets
  • BAW Bookmark
  • Puzzles: BAW Favorites
  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner
  • BAW LinkedIn Cover Photo
  • BAW Twitter Cover Photo
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Next year we will have 10 years performing this event. Each one has been very satisfactory because the community has responded with enthusiasm and astonishiment to all the activities. The process of learning has been mutual and motivating to the point that have surged research lines of such importance as the autism study and the spinocerebellar ataxias that bother a great part of our population in our community.

Please share any suggestions or lessons learned that may help others plan future events:

The council is devoted mainly to the institutes and research centers that are in the “third world” countries where the main problem is economical. Don’t stop working to take information to the people. Try to research about health problems that bother our communities. Take this information to the most vulnerable and with less resources populations, in ordered can have the opportunity to know more about our neuroscientific work.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Rebeca Toledo-Cardenas

Contact Phone:

+52 228 8418900

Contact Email:


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