Centro de Investigaciones Cerebrales, Universidad Veracruzana

Organized by:
Centro de Investigaciones Cerebrales, Universidad Veracruzana

Participating Organizations:

Universidad Veracruzana, Secretaría de Educación Pública, Consejo Veracruzano de Ciencia y Tecnología. Casa del Adulto Mayor Quinta de las Rosas del Sistema Nacional para el Desarrollo Integral de la Familia

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

3 every day



Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Press Briefing
  • Radio Show
  • School Program
  • Symposium
  • TV Show
  • Workshop
  • Other: Senior

Target Audiences:

  • Elementary school students(1-5)
  • Middle school students(6-8)
  • Professionals
  • University students
  • Other: Old people

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

As every year the event was thematic. In this occasion was denominated “The old Brain”. In general was focused to explain the set of Scientific Disciplines that study brain’s structure and function. The development of the biochemical, pharmacology and pathology of the nervous system as well as its different elements interaction that give place to biological bases of the conduct. The program contemplates conferences with specialists, ludic activities, workshops, posters expositions, and a movies cycle. In this sense, when we focused on the long-lived brain, we share objectively and at the same time in a sensible way what is it known in neuroscience about prevention, development and treatment of some illnesses related to the advanced age. The basic knowledge to the public in general and old people particularly was transmitted through 9 activity tables with simple and funny activities. On the other hand conferences ad hoc were offered, with the participation of specialists as well as a set of movies related to the conferences. A documentary referring to the theme was also made.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

All of them, but Posters/flyers, Web site, mailings and radio were the best because these media are the most important in our city. We had an importan support of local radio, and press


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • Staying Sharp Bookmark
  • BAW Stickers

Other Dana Foundation Materials Distributed:

  • Informative panflets
  • posters
  • and
  • commemorative T-shirt were distributed. We performed contests related with brain
  • were people won awards. Also Auditive memory games
  • and puzzles were done.

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • BAW Certificate of Participation
  • Puzzles: Adult/high school
  • Q&A: Answering Your Questions About Brain Research Downloads

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner
  • BAW Bookmarks
  • BAW Participation Certificate

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

With the organization of BAW we were able to spark interest in the field of neuroscience, especially elderly people. The general public appreciates being informed about recent research on diagnostics of neurodegenerative disease, especially during old age. This year, some of the presentations focused on mental health and disorders. Our hope is that increasing the understanding of science in this field.

Please share any suggestions or lessons learned that may help others plan future events:

Every year we have more people who are interested in the BAW event in our city, and every year we changed the strategy to maintain public interest. The ideas and challenges are the main componet of our event and has always been positive

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

It definitely has a lot of comments that help us a lot

Quotable comments which capture successful aspects of your event(s):

People were grateful for the cycle of films and conferences, because they expesed that now they understood better the health problems that family and friends presented.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Contact Details

Contact Phone:

+52 228 8418900

Contact Email:


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