Centro Universitario de Ciencias Biológicas y Agropecuarias (CUCBA), Universidad de Guadalajara (U. de G.).

Organized by:
Centro Universitario de Ciencias Biológicas y Agropecuarias (CUCBA), Universidad de Guadalajara (U. de G.).

Participating Organizations:

División de Ciencias Biológicas y Ambientales; Departamento de Biología Celular y Molecular; and Instituto de Neurociencias, CUCBA, U. de G.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Other
  • Radio Show
  • Workshop
  • Other: Expo-Fair of the Brain

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals
  • University students

Approximate Number of People Reached:

more than 2500

Details of Major Brain Awareness Week Events/Activities:

We carried out: *Two Expo-fairs of the Brain: eigth workshops, one exhibition of divulgative posters, and one exhibition of fixed specimens of vertebrate brains and skulls, were realized in a public garden on Sundays March 6 and 13. People learnt something about nervous system, while they played to make drawings, puppets, embroidery hand, among other handcrafts. Moreover they had the opportunity to observe several fixed specimens of vertebrate brains and skulls, and to live the experience to touch a human brain. We really consider this activity was highly successful and rewarding for both assistants and instructors. *Five Public lectures and 39 conferences in scholar buildings, where neuroscientists talked about the brain relating it to common problems as addictions, alcoholism, medullar lesion, stroke, stress, and emotions, among others. All in language understandable to stimulate assistants participation. *One exhibition of 25 posters made by graduate and undergraduate students, about various aspects of the brain with visual attractive support and very simple language, were exhibited during March at the “San Juan de Dios” station urban transport system. People in their routine were attracted for the images and stimulated to read and learn something new. Moreover this activity stimulates to students to divulgate its neuroscience known in people benefit, promoting new attitudes in them. *We also participate in organization of three radio shows about neuroscience topics, where we also promoted to the “brain awareness week”.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Radio advertising and social networks were very useful, because we were able to reach a lot of people without that representing for us one large monetary cost.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Pencils and Erasers
  • BAW Buttons

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: BAW Favorites
  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Puzzles/Games
  • New Coloring Sheets

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The community benefits by having a space where the people may learn about the scientific progress over the understanding how the brain works, its pathologies and anomalies. The institution benefits because it establishes a bridge of communication with the community. One immediate result is that the community knows the local researchers, and this favors the socialization of science and contributes to raising the cultural level of our community.

Please share any suggestions or lessons learned that may help others plan future events:

The achievement of economic resources is always difficult, particularly because many people do not consider the dissemination of science as an important activity. We must manage support well in advance and insist much to get them.

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Event Photos

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Contact Information

BAW Website:


Contact Name:

Monica E. Urena-Guerrero

Contact Phone:

(52-33) 3777-1150

Contact Email:


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