Organized by:

Participating Organizations:

In collaboration with the Neuroscience Institute of the University of Turin, the Neuroscience Institute Cavalieri Ottolenghi and the National Institute of Neuroscience, Sistema Scienza Piemonte With the financial support of: Compagnia di San Paolo Regione Piemonte

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum

Target Audiences:

  • General Public
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The concepts of normality and deviance are particularly related to our brains, and to the behavior of the overall population. Quite often they have been used to discriminate and marginalize many individuals from the society, causing isolation and stigma to a lot of people. Who is really normal? Is it possible to be normal? These fundamental questions have been investigated from the points of view of neuropsychiatrist, the child neuropsychiatrist, neurobiologist, pharmacologist/toxicologist, neuropsychologist.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

word of mouth

Which of These Publicity Methods Was The Most Successful?

printed flyer, website, social media and word of mouth. The public likes to have a brochure with the event calendar, but surely the most powerful means of communicating this kind of event is the word of mouth, perhaps stimulated by the presentation of events on social network


What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Web site banner
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our audience greatly appreciated the proposed conferences and forums. In particular, the theme of normality has stimulated many questions and has fueled the debate on the limits of normality. Particularly the composition of our audience with many college students but also many ordinary people as well as professionals has guaranteed a great deal of debate.

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Event Photos

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Contact Information

BAW Website:


Contact Name:

Giuseppe Zappalà

Contact Phone:


Contact Email:


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