Challenged Conquistadors, Inc.

Organized by:
Challenged Conquistadors, Inc.

Participating Organizations:

Community Medical Foundation for Patient Safety, Wal Marts, Boys & Girls Clubs, El Dorado Arkansas Schools, Head Starts, Injury Prevention Program at Children’s Hospital in Little Rock, etc.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • Other
  • Press Briefing
  • School Program
  • Symposium
  • Other: Others are doing the same in their community.

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Other
  • Patients & Caregivers
  • Professionals
  • University students
  • Other: Parents of the need of helments to be worn!!

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The title for most actions are Smart Brain of the Challenged Conquistadors, Inc., but we’ve other programs for early childhood future adults, like Smart Start & Smart Walk, if the town is accessible. The value of helmets when riding bikes, ATV’s, horses, etc., is often laxed, thus many future adults aren’t protected & parents need to be punished for not caring about their child! Remember I was 12, when both the Olympics & Air Force were ripped out of my hands. Activate, demonstrate, educate, initiate, motivate, stimulate, & validate that some cognitive challenges may be conquered. We feel as thrivers; Believe Achieve Receive Success like Mr. Best gives our future adults the positive reinforcement needed to conquer most cognitive challenges in life. According to post test given there is learning of the value of helmets & increasing sales for the Wal Mart, Wal Greens, etc., stores. I know I’ve achieved success when future adults are wearing helmets. There has been a decrease of 18% of cognitive challenges (1990-2010 Census Bureau) in the USA & a savings of $43.7 million. Which is roughly 2.1 million a year.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Posters/Flyers
  • Press Release/Media Advisory
  • Other

Other Publicity Methods:

Handed out advertisments to friends.

Which of These Publicity Methods Was The Most Successful?

Calender listings.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Staying Sharp Bookmark
  • BAW Pencils and Erasers
  • BAW Buttons

What other downloadable materials would you like the Foundation to provide?

  • Other

Other Downloadable Materials:

  • None
  • just told about!

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

There is more concern by all.

Please share any suggestions or lessons learned that may help others plan future events:

Persistence is a must.

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Event Photos

event single

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Contact Information

BAW Website:

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Contact Details

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