Cognitive Neuroscience Laboratory of the State University of Piaui – Brazil.

Organized by:
Cognitive Neuroscience Laboratory of the State University of Piaui - Brazil.

Participating Organizations:

State University of Piaui. Teresina City Hall. Teresina Shopping. Teresina Cinemas.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

Três

Year:

2022

Type of Events Held:

  • Brain Fair
  • Press Briefing
  • Social Media Campaign

Target Audiences:

  • General Public
  • University students

Approximate Number of People Reached:

250

Details of Major Brain Awareness Week Events/Activities:

LaboNC-UESPI’s II National Cerberus Week achieved its goals in publicizing the importance of understanding and studying the brain, both to the general public and to university students in public squares and in the shopping mall. Our team was formed by university psychology students who with great enthusiasm and competence explained to the public about their curiosities about the relationship between the brain and mental health.

Event Planning & Publicity

Publicity Methods Used:

  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

In our case, social media reaches young audiences right away. The university's website plays an important role, as its visualization and seriousness makes the television and print press look for the organization of the event to publicize on television, radio and printed newspapers.

Resources

What downloadable materials from the Foundation did you use for your events?

  • Truth or Myth Flash Cards

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Editable Flyer

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Brain Awareness Week provided the general community with contact with professionals who work seriously with the brain and its relationship with mental health in a welcoming and demystifying way.

One of our concerns occurred: people present at the event would spontaneously say that they had a mental health problem, so our conduct was to refer people who supposedly needed psychological or psychiatric assistance to free mental health programs offered by our university.

Please share any suggestions or lessons learned that may help others plan future events:

There is much progress in neuroscience research, but there is little translation accessible to the lay public. Suggestion: develop a psychoeducation booklet on the relationship between brain and mental health and its social and political implications.

Event Photos

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The Brain at Pedro II Square – Teresina – Brazil

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The Brain at Praça do Shopping at Teresina Shopping

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Cine: cultivating our memories and emotions at Cinemas Teresina

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Cine: cultivating our memories and emotions at Cinemas Teresina

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The Brain at Praça do Shopping at Teresina Shopping

Contact Information

BAW Website:

https://www.uespi.br/site/?p=157178

Contact Name:

Eleonardo Pereira Rodrigues

Contact Phone:

+55 (86) 9.8811-6421

Contact Email:

eleonardopereira@ccs.uespi.br

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