Czech Society for Memory Training and Brain Jogging

Organized by:
Czech Society for Memory Training and Brain Jogging

Participating Organizations:

Libraries, hospitals, elementary and high schools,universities,day care centers, nursing homes, etc. are providing a free meeting space for BAW events.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing
  • Open House
  • Press Briefing
  • Radio Show
  • School Program
  • TV Show
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Other
  • Patients & Caregivers
  • Professionals
  • University students
  • Other: seniors

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The Czech Society for Memory Training and Brain Jogging has been a very active partner of BAW since 2005,organizing the National Week of Memory Training nationwide with one intention: to increase the self-confidence and self-esteem of all participants in order to prove that their memory is in reality better functioning than they expected.388 lectures have been offered free of chargé to 7.444 persons in 157 communities within the Czech and Slovak Republics.This outcome broke all the records from the past as far as the number of lectures is concerned, the attendence was lower than in 2017 due to a flu epidemy which affected the whole country simultainesly.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

social nets such as FB,Twitter and Instagram

Which of These Publicity Methods Was The Most Successful?

Most succesful are TV appearences and Radio interviews besides articles in the national newspapers, FB, local advertising in the community focused na particular target group is a must


Other Dana Foundation Materials Distributed:

  • Non-the participants speak only Czech

Other Downloadable Materials:

  • Non

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The Czech Society for Memory training and Brain Jogging is a proud partner of BAW.The campaign helps to promote memory training in the Czech and Slovak republics, makes the Society more visible in general and makes more visible memory trainers themselves,besides helping to all who visited our National week of memory training lectures,with increased self-confidence and self-esteem.

Please share any suggestions or lessons learned that may help others plan future events:

Recommendation to make the event. nationwide, all the target groups are benefitting from many lectures given throughout the country, of course, can be done only if you have members scattered throughout the country who are ready and able to implement your goal.

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Contact Information

BAW Website:

Contact Name:

Dana Steinova

Contact Phone:


Contact Email:

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