Brain Awareness Week

Partner

Reports

Czech Society for Memory training and Brain Jogging

Organized by:
Czech Society for Memory training and Brain Jogging

Participating Organizations:
hospitals,schools elementary, secondary,universities, libraries, nursing homes, cultural houses,businesses,restaurants,

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

408 lectures

Year:

2019

Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • Open House
  • Press Briefing
  • Radio Show
  • School Program
  • Symposium
  • TV Show
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Other
  • Patients & Caregivers
  • Professionals
  • University students
  • Other: senior citizens

Approximate Number of People Reached:

8.636

Details of Major Brain Awareness Week Events/Activities:

The Czech Society for Memory Training and Brain Jogging has been a very active partner of BAW since 2005,organizing the National Week of Memory Training nationwide with one intention: to increase the self-confidence and self-esteem of all participants in order to prove that their memory is in reality better functioning than they expected.408 lectures have been offered free of chargé to 8.636 persons in 178 communities within the Czech and Slovak Republics.This outcome broke all the records from the past as far as the number of lectures is concerned, the attendence was lower than in 2017 due to a flu epidemy which affected the whole country simultainesly.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

TV,Radio, local advertising,

Resources

Other Dana Foundation Materials Distributed:

  • Non-the participants speak only Czech

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The National week of Memory Training is bringing the awareness of the brain issue to the samlest communities within the Czech and Slovak Republics. The participants are amazed with their own outcomes and it is also a good way how to make the Czech Society for Memory Training and Brain Jogging more visible.

Please share any suggestions or lessons learned that may help others plan future events:

Try to organize BAW nationwide as we have done in the Czech Republic and Slovakia.

Did/do you like our Facebook page?

No

Contact Information

BAW Website:

www.trenovanipameti.cz

Contact Name:

Dana Steinová

Contact Phone:

00420 608552113

Contact Email:

dana_stein@volny.cz

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