Czech Society for Memory Training and Brain Jogging

Organized by:
Czech Society for Memory Training and Brain Jogging

Participating Organizations:

hospitals, libraries, nursing homes, schools

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

planned 450 implemented 50



Type of Events Held:

  • Online/Virtual
  • Press Briefing
  • Radio Show
  • TV Show

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • High school students (9-12)
  • K-12 Teachers
  • Middle school students (6-8)
  • Patients & Caregivers
  • Professionals
  • Seniors
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Due to a strict lockdown in the Czech Republic, the National Week of Memory training was implemented only on line and in a very limited number, from planned 450 sessions only 50 were implemented on line, the others are waiting for release of governmental measures in order to be able to implement their lectures in live action.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Czech Society for Memory Training and Brain Jogging has organized an online press conference, many radio interviews were given , TV performances and on line session when it was applicable.

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The Czech population in general is greatly benefiting from our National Week of Memory Training with realizing that there is an existing tool against mental deterioration.

Please share any suggestions or lessons learned that may help others plan future events:

We are the only BAW partner in the world which is organizing the National Week of Memory Training nationwide and focuses on all target groups from children, university students, people of productive age, patients in the hospitals, general public of senior citizens to those living in the residential care.

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Contact Information

BAW Website:

Contact Name:

Dana Steinova

Contact Phone:


Contact Email:

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