Czech Society for Memory Training and Brain Jogging

Organized by:
Czech Society for Memory Training and Brain Jogging

Participating Organizations:

Hospitals, Nursing homes, Libraries, Schools, Cultural houses,etc.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/Briefing
  • Online/Virtual
  • Open House
  • Other
  • Press Briefing
  • Radio Show
  • School Program
  • Social Media Campaign
  • TV Show
  • Workshop
  • Other: marches in order to support the National Week of Memory Training

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • High school students (9-12)
  • K-12 Teachers
  • Middle school students (6-8)
  • Patients & Caregivers
  • Professionals
  • Seniors
  • University students

Approximate Number of People Reached:

4.451 persons

Details of Major Brain Awareness Week Events/Activities:

During the National Week of Memory training the professional memory trainers addressed a wide scale of audiences during the public or private lectures for in advance invited participants.

The goal of this nationwide event was to introduce memory training as a very effective tool for discovering the mental potential of their audience.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The memory trainers used their local media and posters to inform the public about the lectures. Generally, the website is the place where people are used to find the lectures. For lectures which were intended for invited audience they used the internal advertising.


Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

For the Czech Society for Memory Training the BAW gives the opportunity to make itself more visible, to promote its mission, and help the participants better understand their brains and how their memory works.

Please share any suggestions or lessons learned that may help others plan future events:

We are organizing our National Week of Memory training as a nationwide event for a wide range of target groups. In reality, we are making the whole Czech population more self-confident about its memory performance. People stop worrying about their memory lapses as much after they learn how to assist their brain in order to improve its output.

Contact Information

BAW Website:

Contact Name:

Dana Steinova

Contact Phone:


Contact Email:

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