Brain Awareness Week

Partner

Reports

Dr. Corinna Bolloni & Dr. Majla Trovato- Assessment and Cognitive Rehabilitation

Organized by:
Dr. Corinna Bolloni & Dr. Majla Trovato- Assessment and Cognitive Rehabilitation

Participating Organizations:

Municipality of Perugia;University Of Perugia;Psychology Council Of Umbria;Italian Paralympian Commette; National Italian Olympic Commette;National Association of Dieticians;Municipality of Trevi;Department of Rheabilitation (Usl2-Umbria)’Piedibus of Wellness”Forma Mentis Association

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

seven

Year:

2016

Type of Events Held:

  • Conference/Forum
  • Open House
  • School Program

Target Audiences:

  • General Public
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

600

Details of Major Brain Awareness Week Events/Activities:

The porpouse of our BAW’s events was to ge tinvolve more people as possible from young to adult and old people in differents place. For this reasons we organized one event per day with different main topic: ‘Brain &Sports’; ‘Brain&Food’; ‘The Psichologist at School (part 1 and part 2); ‘The Psichology in the community’; ‘Brain&Piedibus; and ‘daily open-house for cognitive screening. The first day of our BAW-Umbria’s planning was the most important with more than 4 hundred of partecipants. The main topic of the day was the relation between Brain and Fitness. The speakers explored the cognitive benefits of aerobic exercises in healty and pathological states such us Parkinson disease, Alzheimer and Multiple Sclerosis. We hosted local and international Olympic sportsman, some of them with several disability, who talk about their incredibile career. The local news agency wrote about our event and we were host at the local television to talk about BAW’. The second day was about the effects of ‘junk food’ in cerebral reserve focusing on childhood pathology such us obesity. Indeed; we went to different local schools to talk about the phenomennon of Bullysm and to explore with the teachers the difficulties in schoolchildren learning. We were host of the local department of Rheabilitation where we illustrated the role of neuropsychologist in the treatment of neurologic patients and their family. Finally, the last event was organized in collaboration with a local association which arranged a series of common walking around the city and we joined the purpouse by organizing a cognitive activity for young and adults in order to promove the social relationships. This first edition of BAW-Umbria2016 achieved a resounding success!

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The websites were the most successful method for the easier availability of informations. The flyers were also useful to reach individuals who are not in confident with the use of personal computer.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Other

What downloadable materials from the Foundation did you use for your events?

  • BAW Certificate of Participation

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We pointed out the importance of the role of Psychologist in the present community. Primarily, two young female psychologists have organized for the first time an international contest in the field of Neuroscience by involving local institutions with the support of medical local representatives. This is not so obvius in our society. Moreover, all contributors join the purpouse of BAW and new collaborations arise form differents field of ‘health care’.

Please share any suggestions or lessons learned that may help others plan future events:

Of course the timing and planning of events. We have to start to organize the next BAW 2017 from this moment!

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

Of course! I shared a lot of informations.

Contact Information

BAW Website:

http://settimanadelcervello.it/

Contact Name:

Corinna Bolloni

Contact Phone:

393493165271

Contact Email:

corinnabolloni@gmail.com

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