Dr. G’s BrainWorks

Organized by:
Dr. G's BrainWorks

Participating Organizations:

Lincoln Square Mall Queens and Kings Chess Club

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Other
  • Workshop
  • Other: Family brain game challenges

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

3 Family game days devoted to Brain Health -120+ participants Memory Screenings- 14 older adults–this screening bring awareness to the need to keep exercising your brain at all ages Distributed materials -100+ people–we keep hand outs available year-round at our store 2 mini-workshops- total 60+people–these featured brain games one day for families and another geared to seniors Chess cafe challenge 50 people attended and ages of players range from 5-79 We achieved our goals by bringing brain health awareness to families and seniors. We had such good attendance with chess cafe it is a weekly event now! We see seniors play chess with children each Sunday.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

We also partnered with a local radio station and they ran psa's for us about the events.

Which of These Publicity Methods Was The Most Successful?

Social media and store posters/flyers because we have a strong social media following and post brainy factoids on our fb page.Our monthly eblast is also very popular with our customers.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Poster
  • BAW Web site banner
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW allows us with a way to provide extra info about brain awareness to our area families. Memory screenings brought awareness to some seniors about the need to exercise their brain and your info brought awareness of options for them.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

YES it is great

Event Photos

event single

Contact Information

BAW Website:


Contact Name:

William Gingold

Contact Phone:


Contact Email:


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