Edinboro University of Pennsylvania

Organized by:
Edinboro University of Pennsylvania

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Brain Awareness Day at the Millcreek Mall brought 15 undergraduate psychology students and three faculty to an open forum in a mall on a busy Saturday. Our goals were to teach basic neuroscience to a range of ages and levels, to educate about brain health (particularly in adults), and to dispel myths about the brain and health. Candy neurons were a big hit with kids as always; our students helped kids build them while explaining structure and function. Kids also played a bean bag toss game to control our mascot, Brainy the Robot. They could also color brain hats, either using our anatomy guide, or getting creative. Older kids enjoyed our visual and auditory illusions, and our EMG demonstration from Backyard Brains. While some Edinboro students and faculty worked with kids, others discussed brain health and neuroscience research with parents and other adults, using posters, models, and giving away free materials. As always, we had a blast, and we think the public that we interacted with had a very positive experience!

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Being in a public forum like the mall helps better than any active method of publicity. The overwhelming majority of those who came to our exhibit were simply at the mall, and were happy to learn about the brain and take the information and goodies we offered.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • Brain-shaped Erasers
  • The Mindboggling Workbook

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Ours is a 4-year college, so one clear impact is the service learning and teambuilding it provided for our students, who have a much better familiarity with neuroscience, now that they’ve taught it. We gave away hundreds of goody bags with BAW material that hopefully remind the public of what they learned at our diverse exhibits. Unfortunately, the way our activity was set up makes assessment nearly impossible.

Please share any suggestions or lessons learned that may help others plan future events:

1. Take care of your team! We made sure to have food and water on hand, and be watchful for anyone making volunteers uncomfortable. 2. Have diverse activities available to present a range of perspectives. 3. It is important not just to teach what neuroscience is, but also what it isn’t. That is, if appropriate for the level of your audience, speak critically about common misperceptions (e.g., left vs right-brained people, role of neurotransmitters in health and happiness)

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Peter McLaughlin

Contact Phone:


Contact Email:


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