Einstein College of Medicine/Montefiore

Organized by:
Einstein College of Medicine/Montefiore

Participating Organizations:

Frank R. Conwell School- Public School #3, Jersey City, New Jersey

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • School Program

Target Audiences:

  • Elementary school students(1-5)

Approximate Number of People Reached:

350 plus

Details of Major Brain Awareness Week Events/Activities:

The main objective was to rouse curiosity and engage learning about the brain and brain science through an interactive and immersive learning approach. The entire project was intergrative, utilizing teachers, the administration and older students to help the youngers studenst at the interactive barin stations. This modeled how important science and the brain is and how we can all work together like the brain to understand and learn about its’ many magical workings. The objectives were: 1) To excite and engage the children and thinking and learning about the brain 2) To utilize different modes of learning to impact all children. 3) To engage the teachers in using the materials we provided within their classrooms. 4) To engage the administration in providing science to younger children and demonstraing that it doesn’t cost a lot to teach basic science principles and basic elements of neuroscience.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Website
  • Social Media
  • Other

Which of These Publicity Methods Was The Most Successful?

social media and school announcements.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Pencils and Erasers
  • The Mindboggling Workbook

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • BAW Certificate of Participation
  • Puzzles: Grades K-2
  • Mindboggling Coloring Sheets
  • Brain Briefs Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets
  • Other

Other Downloadable Materials:

  • Brain Hats

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The children are much more aware of head safety and protecting their brains. When, a member of their school had an accident shortly after brain week. That resulted in a minor head injury,They became even more passionate advocates for brain safety awareness. They have imparted what they learned to parents, coaches, and other members of the community.

Please share any suggestions or lessons learned that may help others plan future events:

Give yourself 2-3 times more time than you think you need to plan.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

The ability to download more of the information.

Contact Information

Contact Name:

Robin Green

Contact Phone:


Contact Email:


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