Einstein College of Medicine

Organized by:
Einstein College of Medicine

Participating Organizations:


Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Press Briefing
  • School Program

Target Audiences:

  • Elementary school students(1-5)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

“The Amazing Brain” – March 21st – This event included 6-to-7-year-olds at the Frank R. Conwell School, PS#3, (Room 212), Jersey City, N.J. Through presentations and a series of interactive activities, I taught the children interesting facts about the brain and how exciting it is.. Activities included: 1) What is inside your head and how does it work and what is a Neuron and what does it do? ; 2) Show and tell of the brain and neuron models and electro-chemical messages.Wearing brain hats showing different areas of the brain and lateraility, Children “behaving like neurons” when messages were sent electro-chemically from one neuron to another; 3) Demonstration of how to protect your head: utlizing, “Eggy” the Egghead experiment ( to show what happens if you don’t protect your head) 4) Presentation on sleep and sleep hygiene; facts about how many hours different animals sleep, interactive discussion about dreams and nightmares, sleep journals,. 5) Children drawing pictures about the brain and writing about what they learned. Objectives: To teach children what goes on inside their heads/brains, to expose them to basic neuroscience terms by teaching them about Neurons and basic neuroanatomy and what each area of the brain does. Engaging them in interactive activities that make them think about how important our brains are, the huge range of things they are responsible for and how we can work together to protect our brains/bodies. To inspire them to think of themselves as scientists and brain enthusiasts. All of the objectives were accomplished and more. The children were stimulated and engaged and asked terrific & challenging questions!

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media; This created enthusiasm amongst the parents at the School. I have been asked if I can exp-and the program to all the lower grades ( K-2).


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • The Mindboggling Workbook

What downloadable materials from the Foundation did you use for your events?

  • BAW Certificate of Participation
  • Puzzles: Grades K-2
  • Puzzles: Mindboggling Series

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets
  • Other

Other Downloadable Materials:

  • Brain posters and Brainiac Certificates

Which BAW graphic materials did you use in publicizing your events?

  • BAW Web site banner

Feedback & Keys to Success

Please share any suggestions or lessons learned that may help others plan future events:

Suggestions for planning a larger scale event with mixed age groups; ie: K-2nd grade. Materials that can be obtained for free and at low-cost for ALL the children ( 300).

Did/do you like our Facebook page?


Event Photos

event single

Contact Information

BAW Website:


Contact Name:

robin green

Contact Phone:


Contact Email:


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