Electrophysiology Lab and Neurophysiology Lab, Multidisciplinary Institute of Cell Biology

Organized by:
Electrophysiology Lab and Neurophysiology Lab, Multidisciplinary Institute of Cell Biology

Participating Organizations:

Argentinian Society of Neuroscience Research, Multidisciplinary Institute of Cell Biology, Museum of La Plata (School of Natural Sciences and Museum, University of La Plata), National Scientific and Technical Research Council – Argentina, Commission of Scientific Research – Province of Buenos Aires

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The main goal of this year’s event was to present to the general public different features of the brain and neurons, and in particular their central role in the integration information that ultimately leads to behavior, form the movement control, to processing of sensitive inputs, to decision making. The activities were organized at La Plata Museum, each day from Tue 15 to Sat 19, and consisted in a set of introductory interactive stations, followed by a main talk, including live demonstrations and activities with participation of the audience. The first part included a participative demonstration of brain samples from different species and microscopic observation brain slides, a set of experiments to measure reaction times, and tests for the public to show different aspects of our chemical senses and their interplay. The main talk included: – A short introduction to the nervous system, live measurements and stimulation of the electric activity on a cockroach leg using a Spikerbox. – A large scale model of a neuron to depict synaptic transmission – Live electromyographic recordings on a volunteer, direct stimulation with the resulting signal into the cockroach leg, and later into a second volunteer’s arm. These experiences were safely performed with a Human-to-Human interface and TENS unit. During the talk we made use of a large touch-screen for showing slides, and projecting a video feed and live traces from the experiments. Additionally, on Tue, Fri and Sat we hosted a set of short talks by local philosopher Prof. Dr. Martin Daguerre, who talked about the emotional and rational aspects of decision making. Overall, the event was an enjoyable and rewarding experience, which encourages us to continue next year.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media and press releases were the most effective methods in this year's edition. They allowed us reach both the general public as well as target audiences (such as colleagues from the science and/or education fields) that helped us further publicize the event.


What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

After this year’s event, we have been invited by the National Research Council (CONICET), through its Program for the Promotion of Scientific Vocation to take part with our activities in the International Book Fair of Buenos Aires. We’ve also been invited by CONICET to participate in the Neuroscience Day organized at the CIIDEPT in the city of Tucuman, reaching over 200 students and teachers (http://bit.ly/1XsS5uk). Both activities resulted in a very positive, encouraging experience.

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Event Photos

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Contact Information

BAW Website:


Contact Name:

Pablo Nicolás De Francesco

Contact Phone:

+54 221 421 0112

Contact Email:


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