Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- Radio Show
- Social Media Campaign
- General Public
- Other: Adolescents and Youths
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
We organized a radio-show over a local radio station. During this show, we educated the public on the brain; its role, Importance, how to keep the brain healthy and substances or behaviors that are harmful to the brain. We also gave an extensive talk on the brain and drug addiction or abuse with emphasis on its consequences on the brain and the Society. We engaged an audience of over 40,000. On social media, we carried out an awareness Campaign which was focused on the brain and its relation to Epilepsy. This campaign was done through digital flyers bearing educative messages on the brain and Epilepsy. Drug addiction is becoming rampant in the school milieu in Cameroon. So many young people have engaged themselves in unhealthy practices because of drug addiction while others have been forced to drop out of school early. In this light, we gave a health education talk on the brain and consequences of drug abuse on the brain to 40 young people online. We highlighted the importance of keeping their brains healthy and free of illicit drugs like cocaine, tramadol and marijuana. We definitely achieved our goals and even exceeded them. We are looking forward to the next brain awareness week with so much enthusiasm.
Event Planning & Publicity
Publicity Methods Used:
- Press Release/Media Advisory
- Social Media
Which of These Publicity Methods Was The Most Successful?
What other downloadable materials would you like the Foundation to provide?
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
The knowledge shared during the Brain Awareness Week has increased the general public’s level of awareness on the Brain. We received positive feedbacks from many of the people we reached out to, who promised to make more efforts to protect and keep their brains healthy. After the health talk on with young people on the Brain and drug addiction, many of them took an engagement to become peer educators to other young people in their schools and communities.
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