Event(s) Summary
Number of Events Organized During Brain Awareness Week:
1
Year:
2022
Type of Events Held:
- Exhibit
- Social Media Campaign
Target Audiences:
- General Public
- University students
Approximate Number of People Reached:
3,000
Details of Major Brain Awareness Week Events/Activities:
The event aimed to communicate to the general public and university students the function of the brain in the processing of external and internal stimuli, as well as the function of neurotransmission systems in different pathologies. To do this, we created informative videos and posters that were posted on Facebook on the official page of the school in order to reach a wider audience. The material was reproduced for three days.
Event Planning & Publicity
Publicity Methods Used:
- Posters/Flyers
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
What downloadable materials from the Foundation did you use for your events?
- Truth or Myth Flash Cards
What other downloadable materials would you like the Foundation to provide?
- Activities/Experiments
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
The town of Atotonilco de Tula is very small, so it lacks basic services and means of communication of scientific data. Communicating the importance of the brain and its care allows raising awareness about its functioning and care in the population.
Please share any suggestions or lessons learned that may help others plan future events:
Even among undergraduate students there is misinformation about the functions of the brain, so one of the immediate results was to arouse curiosity about the brain and how it works
